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In order to take the right steps towards a better position on the search engines, you must first identify exactly what your website is offering. Once you have a good idea of what that is, you need to cut down your idea to just a few words, literally. A search engine doesn't use a full-page public relations newsletter to index sites -- it uses words and short phrases. If you are not sure about what words or phrases best describe your site, look at it from the user’s perspective. How would they find your site? What search words or phrases make sense? The importance of these choices cannot be emphasized enough.

The keywords that you choose will dictate the life or death of your website. When you choose your keywords, you need to be able to compete with your competitor's keyword rich web pages. It is unrealistic to think that a young and small company's website could rank number one on keywords like “Software”, “Books”, or “Sex”. Larger, more established companies who have been on the Internet for several years are not only much more well known, but also have links to them from many other websites. These links give credit to the larger companies and allow them to compete on such general words--engines see these sites as a reliable source. Better still if the links contain keywords or even better if keywords are in both hypertext and target file name.
Credibility is established over a long period of time through:

The fact that most people do not query search engines on single words such as “Books”, or “Fish”, works in your favour. Users are more likely to search for something more specific like “Cook Books”, or “Game Fish”. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Western Australia, you would be most interested in attracting website visitors from the Western Australia. Western Australian Internet traffic would also be more likely to visit you, rather than a dentist in another state.

So you would be best off picking keywords like:

  • Dentist in Western Australia 
  • Western Australian Dentist

  • Dentists WA

  • Dentist Perth

  • WA dentists

The problem with using acronyms like "WA" is they mean other things in other places. Combined with the internet shrinking the world, acronyms = problems. No searcher or web author in their right mind should use them.  WA is used by more people in Washington State than Western Australia.  DON'T USE ACRONYMS, especially in domain names unless it is VERY VERY FAMOUS such as or if you connect it with another unique keyword.  Eg Not (this could represent anything globally)  but rather  (because there is only one WASM in au) or  (hopefully there is no school of mines in Washington) or  to be sure.  It's also very keyword rich, which good search engines love  :-)  Here's an example of an exception with a graph showing number of searches for SEO greater than other phrases.
searchs for SEO

Top Web Marketing Tips

Use Google Places Marketing

For example connects our web assest and those of our clients, spatially.

Google+ Social Media Marketing

Improve your "Klout" score by also using Google+. It may not be as popular as Facebook but has implications for better performance in Google search results.

  1. Personal Google+ page

  2. Business brand pages

  3. Manage your organisation's Google+ Local page.

  4. Create and moderate / manage Google+ open communities

Google+ tip.  Start with


Connect your web pages with Google+ "Direct Connect. How to "Direct Connect"? Add rel publisher to your web pages by:

  1. Paste <link href="{plusPageUrl}" rel="publisher" /> into the head section of your page.

  2. Replace {plusPageUrl} with the URL of you Google+ page.


Google Search Engine Blog

Link Popularity

By submitting your site to link directories with 4 Web Marketing software, you can increase your Link Popularity and slowly gain similar credibility, as more pages across the Web take notice of you and link to your site. This leads to site popularity which leads to better position on search engine results pages.  The charts of 4 Web Marketing's clients show site popularity.

Your site's ranking is almost completely dependent upon links to your site, backward or reverse links, reduced, to some degree, by the total number of links to other sites on that page. A link to your site will have the highest amount of impact on your page ranking if:

1) The page linking to yours has a high position ranking.

2) The total number of links on that page is low, ideally, just the one link to your site. A site with a high position ranking and a large number of outbound links can nullify the impact on your position ranking

Want to find which sites and how many are linking to yours? or Want to find out how popular your site is.  Google on 1 May 2003 was the 5th most popular site on the www. It's now the 2nd.  Here's a sample Site Popularity Ranking Report:

URL,             World Popularity Rank, often 1st sometimes 2nd, often 1st sometimes 2nd, 3rd, 4th, 19, 30 , 1,455, 161,371, 524,588, 590,829  699,902, 175,918, 373,948
Surfing Australia, 1374239
NewsAustralia 1,296,966, 1,630,802

You can add yourself and competitors to an emailed to you Site Popularity Ranking Report.  Your site popularity is partly dependent on links to your site from other popular sites. We can arrange this with our link exchange program:

The second step in targeting keyword phrases for your website is to find out what people are actually searching for close to your targeted keyword phrase, rather than what you HOPE or GUESS they are searching for.  Walla !!  The Good KeyWords Report gives you all the answers.  After that you should register a keyword rich domain name based on this report.  We recommend reading What's in A Domain Name before domain name registration

Top Web Marketing Tips

You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as “Vietnamese cinnamon” or “Cajun spices”. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for “food”, or “Cooking”. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings.

Misspellings of keywords should be seriously considered for targeting. People very frequently misspell the search phrases they use on search engines. If a particular keyword for your site is difficult to spell or you are aware of common misspellings for your keywords (American optimize or correct English optimise), be sure to include them! As crazy as this sounds, many websites already do this to great success. Remember, getting a number-one listing on a misspelled word can be very easy and rewarding in terms of traffic. You can even use our Site Stats Live feature to determine which keywords are being used to find your site and exactly how they are being misspelled.

Deciding on the correct keywords can be the most critical decision you can make regarding the success or failure of a website. The keywords chosen must be specific and narrow in their meaning. Picking related or misspelled words is also a viable option. Geography should be used to your advantage as well. The Internet may be a new business medium, but the same rules of basic survival apply--websites that don't take advantage of every opportunity will be surpassed by the ones that do.

AddWeb Article- Copyright (c) 2000 - 2002 Cyberspace Headquarters, LLC. All rights reserved.

A search engine query often turns up hundreds or thousands of matching web pages. In most cases, only the 10 most "relevant" matches are displayed first.

Tips below will help you get higher ranking with search engines, both for the keywords you think are important and for phrases you may not even be anticipating.

Pick Your 10 Strategic Keywords

How do you think people will search for your web page? The words you imagine them typing into the search box are your strategic keywords.

For example, say you have a page devoted to stamp collecting. Anytime someone types "stamp collecting," you want your page to be in the top ten results. Then those are your strategic keywords for that page.

Each page in your website will have different strategic keywords that reflect the page's content. For example, say you have another page about the history of stamps. Then "stamp history" might be your keywords for that page.

Your strategic keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "stamps." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.

( Note NBCi / Snap search engines only accept 10 keywords.  Another reason to build gateway pages to suite specific search engines and their specific search criteria )

Top Web Marketing Tips

Position Your Keywords

Make sure your strategic keywords appear in the crucial locations on your web pages. The page title is most important. Failure to put strategic keywords in the page title is the main reason why perfectly relevant web pages may be poorly ranked.

The title should not have more than 80 characters. website Garage says:  The <TITLE> tag should be 5-15 words in length and include your organization and/or product name along with a descriptive phrase.

Search engines also like pages where keywords appear "high" on the page, as described more fully on the Search Engine Ranking page. To accommodate them, use your strategic keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.

Keyword Prominence

Your strategic keywords should appear near the top of the page.  Keep in mind that tables can "push" your text further down the page, making keywords less relevant because they appear lower on the page (less prominent). This is because tables break apart when search engines read them. For example, picture a typical two-column page, where the first column has navigational links, while the second column has the keyword loaded text. Humans see that page like this:

Home      Stamp Collecting
Page 1
Page 2    Stamp collection is worldwide experience.
Page 3    Thousands enjoy it everyday, and millions
Page 4    can be made from this hobby/business.

Search engines (and those with old browsers) see the page like this:

Page 1
Page 2
Page 3
Page 4

Stamp Collecting

Stamp collection is worldwide experience.
Thousands enjoy it everyday, and millions
can be made from this hobby/business.

See how the keywords have moved down the page? There's no easy way around this, except to use meta tags. That helps for the search engines that use them. For the others, it may not be that big a problem. Consider how tables might affect your page, but don't necessarily stop using them. I like tables, and I'll continue to use them.  More about the title.

Tables have been depricated with html5

Selecting Keyword Phrases and Evaluating Keyword Phrases for Search Engine Marketing

By Scott Buresh Principal of Medium BlueInternet Marketing

Many businesses recognise that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyword phrase selection and evaluation. Keyword phrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. It is essential that they are chosen carefully, or else the remainder of the campaign, no matter how effective the implementation, will likely be in vain. What follows is a three-step process that goes over

Compiling keyword phrases,

Selecting keyword phrases, and

Evaluating keyword phrases the ongoing performance of keyword phrases for search engines.

1. Compiling a keyword phrases list:

Usually, companies are sure that they already know their ideal keyword phrases. Often, they are wrong. This is typically because it is very hard to separate oneself from a business and look at it from the perspective of a potential customer (rather than an insider). Compiling a keyword phrases list should not be, despite common practise, a strictly internal process. Rather, it is best to ask everyone outside of your company for their input, especially your customers. People are often very surprised at the keyword phrases suggestions they get- and sometimes dismayed to realize that an average customer doesn't speak the same language that they do. Only after you have put together a list of likely phrases from external sources do you add your own. As a last step, try to add variations, plurals, and derivatives of the phrases on your list.

Latent Semantic Indexing (LSI) Have words on your page related to your target words.  Eg: If you're targeting "accommodation near a beach",  resort hotel villa B&B, close to, beachfront, ocean, sandy, etc on your page would be good for "Latent Semantic Indexing"

2. Evaluating keyword phrases:

Once you have compiled a master keyword phrases list, it is time to evaluate each phrase to hone your list down to those most likely to bring you the highest amount of quality traffic. Although many individuals will base their assessment of keyword phrases value based only on popularity figures, there are really three vitally important aspects of each phrase to consider.


By far the easiest of the three to judge is popularity, since it is not subjective. Software like WordTracker or Good Keywords gives popularity figures of search phrases based upon actual search engine activity (it also gives additional keyword phrases suggestions and variations). Such software allows you to assign a concrete popularity number to each phrase to use when comparing them. Obviously, the higher the number, the more traffic that can be expected (assuming you are able to obtain good search engine positions). However, this number alone is not good enough reason to pursue any particular keyword phrases, although too often keyword phrases analysis stops here.


This is more abstract than the sheer popularity number, but equally important. For example, let's assume that you were able to obtain great rankings for the keyword phrases "insurance companies" (a daunting prospect). Let's also assume that you only deal with auto insurance. Although "insurance companies" might have a much higher popularity figure than "auto insurance companies", the first keyword phrase would also be comprised of people looking for life insurance, health insurance, and home insurance. It is very likely that someone searching for a particular type of insurance will refine their search after seeing the disparate results returned from the phrase "insurance companies". In the second, longer keyword phrases, you can be reasonably sure that a much higher percentage of visitors will be looking for what you offer- and the addition of the word "auto" will make it much easier to attain higher rankings, since the longer term will be less competitive.

Motivation of User

This factor, even more abstract than specificity, calls for an attempt to understand the motivation of a search engine user by simply analyzing his or her search phrase. Assume, for example, that you were a real estate agent in Perth. Two of the keyword phrases you are evaluating are "Perth real estate listings" and "Perth real estate agents". Both phrases have very similar popularity numbers. They are also each fairly specific, and your services are very relevant to each. So which phrase is better? If you look into the likely motivation of the user, you will probably conclude that the second is superior. While both phrases target people looking for real estate in Perth, you can infer from the second phrase that the searcher has moved beyond the point where they are browsing local homes or checking out prices in their neighborhood- they are looking for an agent, which implies that they are ready to act. Often, subtle distinctions between terms can make a large difference on the quality of the traffic they attract.

3. Evaluating Keyword phrase Performance:

Until recently, judging the performance of individual keyword phrases was a dicey proposition. Although it is possible to tell from your log traffic analysis how many visitors are getting to your site from each keyword phrases (valuable information, but unfortunately not enough to do much with), it was very hard to decipher which phrases were bringing you the most quality traffic. Recently, however, some sophisticated but affordable tools have been developed that allow you to judge the performance of each individual keyword phrases based upon visitor behavior. This new software makes it possible to periodically analyze which keyword phrases are bringing your site the most valuable visitors- those who buy your products, fill out your

  contact form, download your demo, etc. This type of data, rather than the sheer number of visitors from each search phrase alone, is invaluable when you are refining your search engine marketing campaigns, since you can discard and replace non-performing keyword phrases and put increased effort toward the phrases that are delivering visitors that become customers. This kind of ongoing analysis is the final piece of the keyword phrases puzzle, and allows you to continually target the most important phrases for your industry, even if they change over time.


Keyword phrase compilation, evaluation, and performance are all vitally important to any search engine marketing campaign. While high rankings in search engines are an admirable goal, high rankings for poor keyword phrases will consistently deliver poor results. Integration of this keyword phrases process into your overall search engine marketing strategy can dramatically improve your website performance (and thus your bottom line).

Top Web Marketing Tips

Domain Names

Have you ever wondered why domain names are so valuable especially if you own the whole set? When Search Engine Optimisation (SEO) firms like 4 Web Marketing do a perfect job at optimising your pages, only factors such as Link Popularity, Hosting and keyword rich domain names prevail.  Why the whole set? Well, it's just like Monopoly, if you own the set of .com .info .biz .bz .net .org etc then its more difficult for your competitors to get a keyword rich domain name.  For example if you owned the XYZ hotel in the city Perth then you most likely have registered.  This is ok for people knowing the name of your hotel but most people would be looking for generic words like "accommodation" in a geographical place name, especially if they are from overseas.  So here's my advice: Keep your unique domain name and go register some generic ones.  For example  You can have multiple domains point to the same web page.  The cost of registering most domain names for 4 Web clients is US$32 for 2 years. Be certain that who ever registers your domain name, does so in your name and not the name of the web developer. Demand WRITTEN proof of YOUR ownership of the registered domain name.

Have Relevant Content

Changing your page titles and adding meta tags is not necessarily going to help your page do well for your strategic keywords if the page has nothing to do with the topic. Your keywords need to be reflected in the page's content.

In particular, that means you need HTML text on your page. Sometimes sites present large sections of copy via graphics. It looks pretty, but search engines can't read those graphics. That means they miss out on text that might make your site more relevant. Some of the search engines will index ALT text and comment information, along with meta tags. (alt image tags are useful not only for search engines but also blind people and for those who choose to have image displays turned off their browser)
An Image ALT tag is part of the code that produces an image in HTML.  This is the text that is displayed in the browser while the image is loading or if the image link is broken.  Some web editors like FrontPage will simply put the name of the image in the alt tag.  Placing descriptive information that includes keywords (and concepts) can help boost your rank on some search engines.  To be safe, use HTML text whenever possible. Some of your human visitors will appreciate it, also.


Be sure that your HTML text is "visible." Some designers try to spam search engines by repeating keywords in a tiny font or in the same colour as the background colour to make the text invisible to browsers. Expect that if the text is not visible in a browser, then it won't be indexed by a search engine. This practise was once used by many webmasters to load a page with keywords.  Most search engines consider this practice spam, and can cause your site to be banned by some search engines. Page Advisor finds text on a page that matches a background colour. More

Finally, consider "expanding" your text references, where appropriate. For example, a stamp collecting page might have references to "collectors" and "collecting." Expanding these references to "stamp collectors" and "stamp collecting" reinforces your strategic keywords in a legitimate and natural manner. Your page really is about stamp collecting, but edits may have reduced its relevancy unintentionally.

More about keywords

Top Web Marketing Tips

Avoid Search Engine Stumbling Blocks

Some search engines see the web the way someone using a very old browser might. They may not read image maps. They may not read frames. You need to anticipate these problems, or a search engine may not index any or all your web pages. In the example of a hot spot on an image map, click "Scarborough" on the left of the image below:


Often, designers create only image map links from the home page to inside pages. A search engine that can't follow these links won't be able to get "inside" the site. Unfortunately, the most descriptive, relevant pages are often inside pages rather than the home page.

Solve this problem by adding some HTML hyperlinks to the home page, something that will help some of your human visitors, also. Put them down at the bottom or top of the page. The search engine will find them and follow them.

Also consider making a site map page with text links to everything in your website. You can submit this page, which will help the search engines locate pages within your website.


Some websites still use a “Frames” format. Frames may look nice, and they can help novices to organize their sites, but they are devastating to your site’s ability to get a good position in a search engine index. Most search engine spiders simply cannot make sense of frames-based pages and therefore make a well-intentioned but frequently useless attempt at trying to determine what the website is about. If your site has frames, in MSIE > View > Source and look at the words in the body of your page.  You'll likely see text about frames which is all very well if your site sells picture or window frames. The consequence is that the site usually is not indexed at all or it is indexed at such a poor position that no one will ever see it. If you must use a frames-based website, be sure to build a doorway page that has no frames in it.  4 Web Marketing fixes this for less than US$250 by building you a new non-framed home page with keyword text in the body and an enter link to the rest of your old framed site.

Top Web Marketing Tips

Use Meta Tags

As mentioned above, meta tags can help you overcome problems with tables, frames and other trouble areas. Meta tags will also help you control your site's description in engines that support them. You should use meta tags, but keep in mind that they are NOT a guarantee that your site will appear first. Adding some meta tag code is not a magic bullet that cures your site of dismal rankings.

Say No To Search Engine Spamming

Spamming doesn't always work with search engines. Search engines may detect your spamming attempt and penalize or ban your page from their listings.

Search engine spamming attempts usually centre around being top ranked for extremely popular keywords. You can try and fight that battle against other sites, but then be prepared to spend a lot of time each week, if not each day, defending your ranking. That effort usually would be better spent on networking and alternative forms of publicity, described below.

If those practical reasons aren't enough, how about some ethical ones? The content of most web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.

Sites that spam search engines degrade the value of search engine listings.

Ever wondered why your site is not listed by search engines even if it has been optimised PERFECTLY.  If "Cyber Cops" put a client of your web hosting service provider (WHSP) into the "Black Hole of CyberSpace" and your web hosting service provider did nothing about policing the offending site it was hosting, that WHSP and ALL the sites it hosts could be penalised by some search engines.
Have you ever noticed a business flooding nearly all the search engine results listings on page one.  Sometimes multiple web servers and multiple domain names are used to flood competitors off page one. As in real life some business owners own competing businesses making it appear like the consumer has choice while in fact the consumer is dealing with a monopoly with differently named outlets. This form of spam is happening in the virtual world also. Cross linking from one site to another, owned by the same monopoly, improves link popularty and therefore position ranking.

Extract From Google's Site: 1. Reasons your site may not be included.

If you are concerned with the description of your site as seen by search engines, please read "Search Engines and Frames". It describes the use of the 'NoFrames' tag, which is used to provide alternative content. If, instead of providing alternative content, you use wording such as "This site requires the use of frames" or "Upgrade your browser", then you are excluding both search engines and people who use browsers with frames turned off. (For example, audio web browsers, such as those used in automobiles and by the visually impaired, typically do not deal with frames, which are a visual mechanism.) You can read about NoFrames in the HTML standard here: 

Boolean expressions and other smart search engine search technique tips from Google. Wrap your search phrase in apostrophies


... when it comes to search engines, retrieval of information from deep space (kept in online databases) can be a problem. Data bases are great for organising lots of information, however static web pages are better for SEs if you have say, less than 256 pages. More than that and you'll start to need industrial strength SQL. One solution is to have a mix of static and dynamically driven web pages. Content Manage Systems (CMS) enable clients (eg shop keepers etc) to input info into a database via a form for display on a dynamic webpage. My recommendation is don't have all your pages dynamic. Save the upper level pages including your home page as static ones optimised by search engine specialists like world wide winning,

Submit Your Key Pages

Most search engines will index the other pages from your website by following links from a page you submit to them. But sometimes they miss, so it's good to submit the top two or three pages that best summarize your website.

Also, don't bother submitting more than the top two or three pages. It doesn't speed up the process. Submitting alternative pages is only insurance. In case the search engine has trouble reaching one of the pages, you've covered yourself by giving it another page from which to begin its crawl of your site.

Some search engines have an instant indexing service, as described in the Search Engine Features page. In this cases, you should submit all the key pages from your website, not just the top two or three.

Be patient. It can take up to a month to two months for your "non-submitted" pages to appear in a search engine, and some search engines may not list every page from your site.

Proper submission is a must. The search engines have rules. Break them and you won't get listed. For example many search engines don't won't you submitting more than once a month. Unless you keep track of every submission date to each of the major 40 search engines, don't bother. You could get black listed.  Leave PROPER submissions for only US$40 to 4 Web Marketing.

Top Web Marketing Tips

Verify And Maintain Your Listing

Check on your pages and ensure they get listed. Once your pages are listed in a search engine, monitor your listing every week or two. Strange things happen. Pages disappear from catalogues. Links go screwy. Watch for trouble, and resubmit if you spot it.

Web Hosting Reliability

A common cause of getting knocked off search engines is web hosting failure.  When some search engines turn up a 404 page not found error, they automatically knock your page off their listings.  Page not found can be caused by a failure of your web hosting service provider (WHSP). Most ISPs host pages but they are not dedicated to the job of web hosting.  To save resubmitting your organisation profile to search engines, because of service failures, it is imperative to have a reliable, professional web hosting service. 4 Web Marketing can link you up with a >99.7% professional WHSP complete with many features such as statistical reporting of your site's activity. We recommend the following: Host Away web hosting service provider Perth or for hosting in the eastern side of Australia, Jimmy's Quadra web hosting service provider Brisbane. Ping times are 10 times faster than in the USA but measured in nanoseconds it's not noticeable. What's important is reliable web hosting in Australia, speaking with a human when you phone or email, Australian consumer protection laws, etc.

Keep in mind that a number of the major search engines are now providing country-specific versions of their directories. These mainly work filtering sites by domain. For example, a British edition of a major search engine might only list websites with British domains, such as "" A British site ending in a non-British domain, such as .com, would be filtered out. If this type of situation applies to your site, you may need to message the search engine so that they can manually include your site.

Resubmit your site any time you make significant changes. Search engines should revisit on a regular schedule. However, some search engines have grown smart enough to realize some sites only change content once or twice a year, so they may visit less often. Resubmitting after major changes will help ensure that your site's content is kept current.

Top Web Marketing Tips

Google Places Tips

  1. Simple: Get your $100pa linked pin on the popular
  2. Zoom into your location, copy the embed code, paste this html to your contact page to show your customers your location.

Here is what WebPro newsletter says:

Doorway Pages:

Google doesn't like this term so let's call them "landing pages". Everybody is telling you to make landing pages to get listed higher in search engines. If you follow the guidelines I've given below, you should increase your position and, if you do it right, be ranked in the top 10. The following list (in order of importance) will show you how:

 ==> Different Title On Each Page

Think about what keyword or phrase your visitors would input into a search engine if they wanted your product or service. Use these keyword(s) in your title and make sure you don't use more than eight words (five would be better).

For instance, let's say you sell heat pumps. Your keyword phrases would be heat pumps or HVAC because these are the words someone might input into a search box when they are looking for this product. So you use these keywords in your title (i.e., "Heat Pumps, HVACs at") on your index (home) page title.

Then, figure out what else they would input like "electric heat" or "pumps" and put these in other titles on subsequent pages. The object here is to use each page on your website as a place your visitor can enter from when clicking on a search engine link...not just a link to your home page. If your site has 20 pages filled with heat pumps and accessories, you have the opportunity to have 20 different keyword phrases your visitor might input into a search box and thus come to your site. Webmasters make the mistake of just putting in their business names. Unless you're Sears, KMart, etc., your name doesn't mean squat to the average surfer. But if your title uses words which somebody is searching for, your site will come up first, even before the "branded" names. And, instead of just getting hits, you are getting targeted hits.

Also make sure your keyword or phrase is the first word(s) in your title. This also helps rank your site higher when push comes to shove and another site has the same keyword or phrase.

==> Meta Name "Description" Content = Tag

This tag must also use your keyword or phrase and match what you've used in your title. The trick here is to write a short concise sentence in 25 words or less which will make the surfer want to click your link on the search engine page.

Use variants of keywords - runs, runner, running

Give considerable thought to this sentence. Write, rewrite and write it again until it's perfect. Do not just use the keyword or phrase over and over again because the search engines are wise to this and will consider it spamming and you'll never get listed.

==> Meta Name "Keywords" Content =

Quite frankly some search engines use them, but some larger ones don't even include them in their ranking criteria. The reason--too many sites put in keywords which have nothing to do with the content in their pages. If you do decide to use this meta name tag, only use your keyword or phrase.

==> First sentence uses keyword or phrase

The first sentence the robot "sees" or "crawls" through should almost be the same as your meta name description sentence. It is looking for a match. And, search engines give added weight (score) to those sites who use this technique.

==> Content must include keyword or phrase

The search engines rank sites higher by how you use keywords in your content. This means the top third of your pages should have four (4) instances of your keyword or phrase and the last two-thirds should have three (3). No more than seven instances of your keyword phrase should be on a page; otherwise, the search engines will think you are spamming. This means your copy (content) must be very well planned. It has to make sense to the visitor yet, be "robot- friendly." Not an easy task when writing copy, but well worth the time you spend doing this.

If you use the guidelines above, you should see your site's ranking go much higher. By following them exactly, more than likely you will be in the top 10 on at least one of your pages.

You have the opportunity to make every one of the pages on your site a gateway or doorway page. Instead of wasting your time writing gateway (doorway) pages, finding web hosting sites to place them on and redirecting them to your home page, design the pages on your site to do the same thing.

Use this time you save writing how-to or informative articles on what people should look for if they want your service or product. Not only will you show you are an expert in your field; but, you'll have a larger more interesting site. Also, if you use the techniques outlined above on each of these new pages, they'll lead more targeted visitors to your site.

Even More About Keywords

Top Web Marketing Tips

Beyond Search Engines

It's worth taking the time to make your site more search engine friendly, because some simple changes may pay off with big results. Even if you don't come up in the top ten for your strategic keywords, you may find an improvement for strategic keywords you aren't anticipating. The addition of just one extra word can suddenly make a site appear more relevant, and it can be impossible to guess what that word will be without the Good Keywords Report

Consider negotiating reciprocal links with sites that do appear in the top ten lists, if you are having no luck. Perhaps some of these sites might be considered "competitors," but you'd be surprised how many are happy to link to your site in return for a link back. After all, your site may appear first when slightly different keywords are used. Links are what the web was built on, and they remain one of the best ways for people to find your site.

Also, remember that while search engines are a primary way people look for websites, but they are not the only way. People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines.

Finally, know when it's time to call it quits. A few changes may be enough to make you tops in one or two search engines. But that's not enough for some people, and they will invest days creating special pages and changing their sites to try and do better. This time could usually be put to better use pursuing non-search engine publicity methods.

Don't obsess over your ranking. Even if you follow every tip and find no improvement, you still have gained something. You will know that search engines are not the way you'll be attracting traffic. You can concentrate your efforts in more productive areas, rather than wasting your valuable time.


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Here is what the Hot Bot search engine says:

HotBot considers a number of factors when computing ranking pages. Some of the most basic factors affecting query-result scoring include the following:

Here is what Paul Short says

Optimising your website (SEO) for better search engine rankings requires some special knowledge and also takes a lot of time and hard work to be done effectively. This article outlines only the basic mechanics of website optimisation. It is not meant to be taken as a total solution to getting your site listed higher in the search engine listings.  Keep in mind the following main points as they are the basis for the whole process.  Focus: Your site should be focused on no more than three main keywords or keyword phrases for maximum results.

Your site should be set up as a valuable resource of information on one particular topic. This is how you'll generate your keywords and phrases. Uniqueness: Your site should offer something that no one else has. Concentrate on this as the theme of your site. Ok, let's jump right into the action.

Optimising Your Page Title:

The main purpose of the title is to accurately describe what your web page is all about. It tells in a few words why a visitor is either on your site right right now, or why they should click on your site in a search engine listing. You could also look at it as your sites "Headline", and write it as just that, a headline. Pick 3 main keywords or 2 - 3 keyword phrases and use them in your title, but make sure the title still makes sense and also offers the viewer a reason to choose your site. Be creative but keep it relevant and stress your sites theme. Benefits sell. Show the potential viewer the benefits right in the title.

How am I suppose to include all that in my sites title? you ask. Well, the most effective way is to do some research. Go to the major search engines and type in keywords and phrases that a potential viewer may enter if they were looking for the type of information your site is offering. Out of the top 10 or so sites that are listed, which has the most compelling title? In other words, what would make you want to click on their site? Do this with several keywords and phrases, log the results on on paper for use later and move on to the next section.

Keyword selection

This seems to be the "Holy Grail" of search engine submission services and novices alike. The perfect keyword phrases.  Although having the right mix of keywords is important, your goal is not only to get listed high in search results, but also to get the right type of people to click on your site.  Prequalifying your sites viewers will bring quality traffic, people more likely to take advantage of what your site has to offer. With this in mind, write up a list of at least 25 keywords and/or phrases based on the info you gathered in the previous section on titles. Then take your list and cut and slash it down to no more than 3 keywords or phrases most accurately related to your sites content and purpose. These three keywords will be the basis for your whole optimisation process.  They'll be used in your title, your META tags, the description and body copy of your pages and even in the ALT text of your images.

META Tags:
The two main META tags used by most search engines are the:

<META NAME="keywords" CONTENT="your,keywords,here,">  The keyword meta tag is becoming less and less important. Some important search engines don't even use the keyword meta tag any more.
<META NAME="description" CONTENT="your description here">

They are used by some, not all search engines along with your sites title to index and rate your site in their listings and also to provide the viewer with the text that appears when your site shows up in search results.

Header tag

META keywords

Use your keywords here with the most important ones first. Use different variations like capitalized and lowercase, commonly misspelled words etc. all followed by a comma with no space after the comma and do not go over 255 characters.

META description

Up to about 500 - 700 characters can be used here in the form of a short keyword loaded descriptive paragraph. I cannot stress enough the importance of a good description that accurately describes the benefits of your site, uses your main keywords and phrases and also gives a compelling reason for the potential viewer to click on your site in the search results. You see, your sites title is the headline, the keywords give the search engine spider the info on where to place your site in it's database and the description you provide is like the ad copy in a classified ad. Give the viewer a reason to click on your site, sell them on what your website has to offer.

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Here is what say:


The ultimate key to search engine success

There is no magic rule to selecting great keywords, but there are things you can do to increase your positioning on search return lists. Here are some tips to make your keywords work for you!

Avoid popular keywords

If you select popular keywords you'll be competing with millions of other pages for a search engine's attention. If you must because that's what your page is about, combine them with other words to make phrases for which people might search. Use a few synonyms of the keyword in your text.

Make your keywords as specific as possible

Combine your keywords in phrases that searchers looking for a site like yours might utilize. Use keywords that are common enough so the "typical" searcher might use them, but unique enough so they don't return millions of matches.

Find out what keywords "typical" searchers use

A good way to come up with keywords is to use the search engines themselves to tell you how popular (useless) keywords are. Type in a few keywords into the major search engines you would like to be listed on and observe how many references are found. Play around with different combinations of words—eventually you should be able to find keyword phrases that aren't commonplace, but will still help searchers find your site.  An even better way is ordering a very worthwhile Good Keywords Report especially if it is for something important such as domain name selection for domain name registration


Header Tag

Some search engines will give words found in the "H1" tag a boost in relevancy. The H1 tag is used to specify page or topic headings. The problem with the tag is that it's often too big and ugly to use very much. In most browsers H1 is an oversized font that often looks out of place on a page.

The good news is that there is a clever way you can get the best of both worlds by using Cascading Style Sheets (CSS). With CSS, you can specify that the browser display the H1 tag or other tags on your page anyway you please. This is great since you can get both a boost in relevancy and get better control of your page's appearance in one easy step. How?

In the <HEAD> area of the page, put the following STYLE lines:

<STYLE TYPE="text/css">

H1 {font-family: arial,helvetica; font-size: 12pt; color: black}


The above will force all H1 tags on the page to use a 12 pt Arial or Helvetica font in black text. You can adjust the point size or font to whatever values look best on your page.

By using this CSS tag, you are free to use the H1 tag on ALL your pages to gain extra relevancy WITHOUT sacrificing the look of your pages. Since many engines give more weight to keywords that appear within H1 heading tags versus the regular body text, this is one tip you'll definitely want to implement today!

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Listing / backlinks from directories

In April 2018 the world's most popular online directory, DMOZ closed after Google downgraded the importance of most directories. The site popularity of most directories took a big dive in 2018.

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More Quotes

When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car.

The source of all misery is the search for happiness   :-)

It is unwise to pay too much. But it’s worse to pay too little.
When you pay too much, you lose a little money. That is all.

When you pay too little, you sometimes lose everything,
because the thing you bought was incapable of doing the thing you bought it to do.

The common law of business balance prohibits paying a little and getting a lot.
It can’t be done.

If you deal with the lowest bidder, it is well to add something for the risk you run.
And if you do that, you will have enough to pay for the something better.

John Ruskin – 1819 - 1900

You laugh at me because I'm different, I laugh at you because you're all the same.  Video

If you always do what you have always done, you will always get what you have always got.

"Simplicity is the ultimate sophistication" - Albert Einstein.

"Punctuality is a virtue of the bored" - Evelyn Waugh

UDDI is like a search engine on steroids.  It finds web services.  Many large IT companies such as MicroSoft, IBM, Sun, Arriba, etc enable your registration. Send US$150 to POB 334, Scarborough, Western Australia 6922, if you would like a VCD explaining UDDI.

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W3C Notes on helping search engines index your website

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top web marketing tips
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