Spam Arrest

Google and other search engines will boot anyone using spam tactics to get high rankings. Should marketers fear these threats? You better believe it. What can be done as damage control if you suspect you’ve been penalized?

If you believe you have inadvertently spammed Google or others and wish you could clean-up your act, I have some good news for you.

Begin by reviewing some of the possible reasons for your page/s being excluded from the database. For instance, Google, and most others, publish a page with Reasons your site may not be included. Take a look at each engine to determine if you have inadvertently breached their guidelines or simply have not followed the correct procedures for getting listed in the database.


If you suspect your page was manually removed from a search engines index because of spamming, the engine will likely not comment on the reasons for removal. Furthermore, they will not give you an exhaustive list of practises that can cause removal.

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Spamming Tactics

Below are some of the common tactics identified as search engine spam:

Cloaking: When one page is served to search engine crawlers to get a good ranking but a different version of the page is served to search engine users. Sometimes involves changing of meta tags after positioning.

Spoofing/Redirects/Meta Refresh: A meta refresh tag permits visitors to automatically be taken to a different page. When abused, users are taken to content unrelated to their search. Thus search engines are suspicious of pages with a fast meta-refresh rate. Pages using JavaScript to perform redirection are also suspect. Use server-side redirection if legitimate redirection is required.

Domain Spamming: Identical sites found under different domain names to increase search engine traffic, also known as mirror sites.

Tiny Text: Overused to hide keyword stuffing.

Invisible Text: Used to hide keyword stuffing by making the stuffed keywords the same color as the page (white on white).

Deceptive Title and Tags: Irrelevant keywords in the title and meta tags.

Deceptive/Misleading Links: Setting up pages/links for the sole purpose of deceiving search engines.

Over submitting: Using the AddURL form to submit hundreds of deceptive pages.

Getting Caught

If you intentionally spam the engines with any of the above tactics and get caught, the removal of your links will be disturbing when you are penalized. Spamming is not worth the temporary benefits. Search engine marketing done right is a long-lasting marketing investment, so don't jeopardize your rankings with any suggestion of spamming a search engine. Search engines have many ways to detect spamming with so called spam filters. They also actively encourage spam reporting by users. So even if you get by the spam filters a few times, others might report you, especially your competitors.

Getting Back on Google

If your site was removed from Google's database, the first thing to do is to clean up the page/s and send a re-inclusion request to . Google probably won't make any guarantees about if and when it will re-include your site. If everything is in order, your site should reappear in a month on the next Google refresh.

Before re-submitting your site, ensure there are no technical problems with your server. Check for any robots.txt files that turn away search engine spiders. Remember, if you use frames or Flash, it can be hard to get indexed. You need plenty of relevant text on your pages and tags to get indexed by search engine crawlers.

In any event, you should contact the search engine in writing. Also make an attempt to contact them by phone. Admit your mistake and make a sincere promise that it will not happen again.

By Paul J. Bruemmer
Web-Ignite Corporation

Spamming the search engines is one thing I hate.  Email spam is another. Never reply to unsolicited junk email known as spam mail.

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