Social Media Marketing

Social Media Optimisation SMO

Growth in social media marketing websites such as FaceBook, Twitter, Google+, Linkedin, and Stumbleupon, "del is ious"etc tell us that social media marketing strategies including Social Media Optimisation SMO, along with other web marketing strageties such as SEO are important, cost effective marketing tools.  Social media marketing connects peers and groups.  Social media marketing in Australia and overseas has openned an opportunity for peer to peer marketing.  What better recommendation for brand marketing of a product or service than from a friend or colleague.


Source: StatCounter Global Stats - Social Media Market Share

Google track social media. The more social media activity on your page, the better you page performs in search engine result pages (SERP)

SMO is for brand marketing rather than revenue generation. If you're looking for faster revenue, invest in search engine optimization over social media.

If you're a user of social media marketing and want to know more, phone our social media marketing consultants for advice on social media marketing.

Links from social media sites to your site boost your page's performace in search engine results pages (SERP).

StumbleUpon, Deliscious etc are bookmarking sites but have a social media marketing component to them.SMO marketing includes cost effective promotion of:

Social Media Marketing Strategies

  • Put share or "Like" links / buttons / badges on your web pages. Once clicked, your page shows on their Social media pages.  Click my social media buttons right here, then login to your social media websites like Facebook to see how this page displays on your wall.
     These when clicked show up on your "wall" "stream" "favourites"  The term is different in different social media sites.

    This is a Google+ "badge" It links to 4 Web Marketing's free Google+ page.

  • Instead of time consuming posting to one social network at a time, use software which can populate all your social media accounts at one time.

  • Join & create social media groups and business groups. Early adoptors have an edge.

    • Send welcome messages to new members of social groups.

    • Create events for your social groups

  • Grow your number of interested friends or members of a group.

  • If you have a website incorporate your favourite network marketing site APIs into it.

  • Upload rich multi-media such as photos and videos

  • Run competitions

  • Surveys

  • Link building from social your social media sites.

  • Blog controversial topics to bring visitor opinions. "There's no such thing as bad advertising. There's only advertising."

Cost of Social Media Marketing Services

The cost of managing your organisation's SMO marketing depends on how much your in house marketing manager does and how much we do.  For example we can set-up a FaceBook group or Linkedin group for you but if you let your competitors join they will post their marketing. Cost of SMO marketing in Australia depend on who keeps an eye on your social media account. As a rule of thumb we charge $77 per hour with a minimum of 2 hour per month for social media marketing services such as:

  • Moderation of what is written on your social media pages.

  • Stimulating, well copy-writen for SEO, interactive social media conversations with your customers. (social media pages show up in search engines"

  • Social Media Reporting
    Social Media Marketing Reports
    Digital online web social marketing stats

If you want to know more about SEO vs SMO there are many forums with social marketing topic.

For social media marketing strategies telephone: Ben here or
via FaceBook  or  Linkedin


top social media marketing
Top Social Media Marketing