Marketing Media Investment Comparison Stats Australia

What will your digital marketing investment be in 2023?

MEDIA MARKET SHARE

Source IBA Australia

Cost Benefit comparison between our digital marketing plans cost compared to one day wonder newspaper advertising costs.

	Web Marketing	Full Page Australian daily newspaper ad.
Marketing Investment	$8,000	$8,000 city paper $28,000 national.
Interactive	Yes	No
Track how many people read your ad	Yes	No
Number of pages	Many, in full colour	One
Circulation	Global	Usually State / Region
Duration	Years	1 day on a coffee table before it's in the bin.
Most important of all.. TARGETED	For example: someone looking for accommodation near London is certainly not looking for naked ladies or football scores.	Your full page ad is most likely flicked past to get to the sports or business section at the back.

Despite the above marketing investment costs comparisons 4 Web Marketing advocates selecting the right type of media or media mix for what is being advertised.  eg  Newspaper advertising, television advertising and radio advertising are appropriate for beer advertising but marketing for example Perth accommodation world wide gets much better marketing value and reach via web marketing compared with radio, press or TV and at a much lower marketing investment.

Revenue from online advertising in Australia

According to the latest ACNielsen market research:

• 627 million people shop online worldwide, 325 million made purchases in the last month

• 87% of Australian Internet users made a purchase over the Internet

Search engine marketing is a fantastic, TARGETED lead generator but nothing beats eye to eye contact of network marketing.  We recommend a marketing mix.  Before you waste your marketing budgets carefully select the right marketing mix for what you want to promote, starting with understanding advertising rate comparisons above for different types of media.

$1.5 billion is invested in online marketing Australia wide pa.  Online marketing growth rate is 24% pa

Internet Advertising Bureau Press Release
Download MP3 of what the CEO of AIMIA and IAB have to say about marketing media comparison statistics.

If you always do what you have always done, you will always get what you have always got.

Marketing Media Comparisons

• Web

• Print 30kb PDF

• Radio

• Television

• Signage

CPC comparison

	Google the American middleman media buyer	Deal direct with 4 Web Marketing
Cost	Expensive CPC	66% discount off Google’s CPC rate.  Please compare the CPC you’re paying Google.
Size	Small, text ad only	4 times bigger
Colour	No	Yes
Appropriate	Maybe	Yes
Commission free bookings emailed to you.	No	Yes. See example attached.
Free targeted promotion	Nothing	Yes on our perth.perthperth.com Forum
Helping a local business	No	Yes

Web Marketing Return on Investment Reports