Landing pages, need to give a good user experience. Landing pages should have content visitors are searching/looking for.
Difference Betwee Landing Pages and Doorway Pages
The difference between landing pages and
doorway page is that landing page have
the right infirmation that brought visitors via search engines to
your page. If it's click bait needing visitors to keep clicking on
to get to what they want then it's a user unfriendly doorway page or
gateway page which send a poor search engine ranking signal.
Doorway pages use links in them to allow search engine
spiders
(robots) to find the optimised pages you want them to index.
Host Doorway Pages on a different server
This may result in a small search engine boost for your target pages,
and to some degree will increase your inbound link popularity.
Most Internet Service Providers offer limited hosting with accounts.
If your doorway pages are on, for example another server with a completely
different IP address, links to all web pages on your organisation's
site:
A Word of Caution
Although many
spiders
are very good at following links, there is no guarantee it will follow
all of them. If you choose to use a dooway page as a means of submission
you should monitor your site to see if all your pages are being indexed
by the spiders. 4 Web Marketing can do ranking checks on your
pages and give you regular reports on the position
ranking of your pages, or you can do manual searches yourself.
Some people prefer the laborious task of submitting all their pages
by hand. 4 Web Marketing can
submit your gateway pages to
search engines for a small fee.
Gateway pages
are
included in website promotion plans
