Hotel Marketing Thailand

Hotel marketing in Thailand is about revenue, not about how much you invest.  Your hotel in Thailand has an online marketing budget, even if you don’t think so. Commissions hotels pay in Thailand to online travel agents are indirect marketing.  What OTAs spend in web marketing to provide your Thai hotel bookings, you repay them in commissions, plus the OTA's profit.

The alternative to commissions type hotel marketing Thailand, which lines the pockets of OTAs, is investing in web marketing your own Thai hotel website. It:

• reinforces your hotel brand marketing, not the OTA's
• you won't have to spend every year for each guest. When new and repeat guests book via your Thai hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.
  

The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Thailand:

OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your Thai hotel marketing budget ploughed back into your own Thai website marketing for brand marketing and loyalty is $46,500 pa

Our digital marketing training for executives with hotel marketing jobs in Thailand to:

1. present a case to their bean counters (CFO) and

2. To set digital marketing KPI's for outsourced digital marketing agencies.

3. help Thai hotel marketers work smart online hotel marketing strategies in Thailand including:

   Digital Marketing's strategies to help those with a hotel marketing job in Thailand:

   1. Free web analysis and online hotel marketing reports. First 5 hotels each month.

   2. Free Thai hotel destination research. Example showing Google search volumes.
      
      The keyword research above of southeast Asian destination market research shows that for example more Australians search for Bali than any other travel destination while more Americans searched for Singapore than any other destination.

   3. "Search Engine Optimisation" for hoteliers in Thailand (SEO) marketing of your Thai hotel website.

   4. Helping executives with the job of hotel marketing manager in Thailand, convince C-level executives (CEO, COO, CFO) to shift more of your Thai hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio between Life Time Value of a Customer to Customer Acquisition Cost. LTV:CAC.  More acronyms MCC (Marketing Campaign Cost), CPL (Cost Per Lead) and CA (total Customers Acquired). SIMPLE formulas such as:
      
      CFOs like numbers such as spend this baht, get these tourist dollars back. Track, measure, analyse, improve ROI with digital marketing Thailand. Hotel marketing campaigns create web assets that have a compounding effect because they continue to generate value (bookings) over time without too much additional investment. Thai CFOs  love that!

   5. Social media marketing management of hotels in Thailand. Staff motivation and social marketing training. LinkedIn, Twitter, Facebook, etc.

   6. Google My business help and set-up to get the most out of Google local business places in Thailand.

   7. Review marketing consultation for better hotel marketing on Google Maps of Thailand and Google Earth. eg: Getting your Thai hotel links, photos and Thai hotel video marketing on www.mapgoogle.org (which gets 1 million views per year)
      and
      www.mapthailand.asia , free for all clients, are good Thai hotel marketing strategies.

   8. Market upselling to hotel guests such as your hotel tour desk, restaurants or other hotels in your hotel chain with all the interactive options of a web page during WiFi sign-in.  It's also an opportunity to market survey of hotel guests for remarketing.

   9. CONTENT MARKETING

      1. FREE VR video production for hotels in Thailand. Cheaper than you think. A two day stay/famtour will give time to capture the best features of your hotel in Thailand. In content marketing, "Content is king". Embed on your hotel video marketing page. In the hands of your Thai social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Thailand is AWESOME marketing. If your hotel in Thailand is not a luxury hotel, more of showing off the environment attractions your hotel is set in, is an option.

      2. Photosphere for Google Business View advice on which photographers in Thailand Google recommends, Who and how to use these internal "Street View" type photos of the interior of your hotel.

      3. Video Marketing for Thailand hotel marketing. Search Engine Optimisation SEO marketing of your Thailand hotel video on the world's 3rd most popular website / search engine: Youtube. Addition of you Thai hotel videos to our Youtube channel which has had 1.5 million views.

      4. Online Advertising, PPC Marketing for Hotels in Thailand

         1. Publishing your large leaderboard size banner ads and or video marketing on POPULAR Thai hotel accommodation websites. Pay Per Click (PPC) or monthly flat rate @ 2,500 baht per month online advertising for hotels marketing Thailand. We charge a quarter of the average, PPC rate, shown below, which hotel marketing managers / CFO in Thailand are currently paying per click:
            

         2. Sixty word advertorial with link to your Thai hotel site on popular web pages, EG Accommodation Near Bangkok
            from 3,000b per month or 30b per click, which ever type of hotel marketing investment you prefer.

         3. Marketing discounts apply for not-for-profit organisations such as the "Tourism Authority of Thailand" (TAT) and for members of other hotel associations in Thailand.

         4. New Thai hotel marketing manger job training. One 5 day x 90 minutes per day professional development training package for your Thai hotel marketing executives. Your hotel marketing investment in Thailand:  25,000,000 baht

         5. ISO marketing. Image search optimisation. Get photos of hotels in Thailand showing up on Google search engine, Flicker searches and Google maps. Example:

         6. CONTENT MARKETING THAILAND Advertorial with your hotel link on popular web pages such as: www.hotelphuket.mobi @ $1 per day. That's a lot less than the cost of a Thai hotel room night but a BIG boost to revPAR (revenue Per Available Room) for hotels in Thailand.

            What hotel digital marketing would you like to invest?  2,500b per month or 18b per click (minimum marketing investment package 10,800b)?

         7. Let "4 Web Marketing" manage pay per click marketing for Thai hotels. Google's brand name for pay per click marketing is "Ad Words". PPC is good for short term events such as promotion of one off conference accommodation in Thailand at your hotel.

            • @ 75% discount off the average, market PPC rate.

            • Free ad design.

            • Let "4 Web Marketing" manage pay per click marketing campaign for hotel marketing Thailand.

            • SEO marketing Thailand wide has a much higher ROI than PPC. It takes time to build the lead generation factory which produces higher ROI. Your Thai hotel will own that factory and can look forward to an on-going higher ROI than PPC even after you stop content marketing and SEO.

            • Social media marketing of Thailand hotels. Let "4 Web Marketing" manage your hotel's social media marketing in Thailand.