Hotel marketing in Thailand is about revenue, not about how much you invest. Your hotel in Thailand has an online marketing budget, even if you don’t think so. Commissions hotels pay in Thailand to online travel agents are indirect marketing. What OTAs spend in web marketing to provide your Thai hotel bookings, you repay them in commissions, plus the OTA's profit.
The alternative to commissions type hotel marketing Thailand, which lines the pockets of OTAs, is investing in web marketing your own Thai hotel website. It:
The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Thailand:
OTAs sell your
rooms @ $100 per night taking $20 commission.
Your hotel booking engine
only takes $4, saving you $16. If you sold these 10 rooms directly from
your own hotel site, you'd save $16 per room per day. To ensure guests book
directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your Thai hotel marketing budget ploughed back into your own Thai website marketing for brand marketing and loyalty is $46,500 pa
Our digital marketing training for executives with hotel marketing jobs
in Thailand to:
present a case to their bean counters (CFO) and
To set digital marketing KPI's for outsourced digital marketing agencies.
help Thai hotel marketers work smart online hotel marketing strategies in Thailand including:
Free web analysis and online hotel
marketing reports. First 5 hotels
each month.
Free Thai hotel destination research. Example
showing Google search volumes.
"Search Engine Optimisation" for hoteliers in Thailand (SEO)
marketing of your Thai hotel website.
Helping executives with the job of hotel marketing manager in Thailand,
convince C-level executives (CEO, COO,
CFO) to shift more of your Thai hotel's marketing
budget from traditional marketing to digital marketing, starting
with talking CFO jargon such as ROI,
The ratio between Life Time Value of a Customer to
Customer Acquisition Cost. LTV:CAC.
More acronyms
MCC (Marketing Campaign Cost),
CPL (Cost Per Lead) and CA (total
Customers Acquired). SIMPLE formulas such as:
Social media marketing
management of hotels in Thailand. Staff motivation and social marketing
training.
LinkedIn, Twitter,
Facebook, etc.
Google My business
help and set-up to get the most out of Google local business
places in Thailand.
Review marketing consultation for better hotel marketing on Google
Maps of Thailand and Google Earth. eg: Getting your Thai hotel links,
photos and Thai hotel video marketing on
www.mapgoogle.org (which
gets 1 million views per year)
Market upselling to hotel guests such as your hotel
tour desk, restaurants or other hotels
in your hotel chain with all the interactive options of a web page
during WiFi sign-in. It's also an opportunity
to market survey of hotel guests for remarketing.
CONTENT MARKETING
FREE VR video production
for hotels in Thailand. Cheaper than you think. A two day stay/famtour
will give time to capture the best features of your hotel in
Thailand. In content marketing, "Content is king".
Embed on your hotel video marketing page. In the hands of your
Thai social MEDIA marketer's job of creating buzz marketing,
aerial video of hotels in Thailand is AWESOME marketing. If
your hotel in Thailand is not a luxury hotel, more of showing
off the environment attractions your hotel is set in, is an
option.
Photosphere for Google Business View
advice on which photographers in Thailand Google recommends,
Who and how to use these internal "Street View"
type photos of the interior of your hotel.
Video Marketing
for Thailand hotel marketing. Search Engine Optimisation
SEO marketing of your Thailand hotel video on the world's 3rd
most popular website / search engine: Youtube. Addition of you
Thai hotel videos to our Youtube channel which has had 1.5 million
views.
Online Advertising, PPC Marketing for Hotels in Thailand
Publishing your large leaderboard size banner ads and or
video marketing on POPULAR Thai hotel accommodation websites.
Pay Per Click (PPC) or monthly flat rate @ 2,500 baht per
month online advertising for hotels marketing Thailand.
We charge a quarter of the average, PPC rate, shown below,
which hotel marketing managers / CFO in Thailand are currently
paying per click:
Sixty word advertorial with link to your
Thai hotel site on popular web pages, EG
Accommodation Near Bangkok
Marketing discounts apply for not-for-profit
organisations such as the "Tourism Authority of
Thailand" (TAT) and for members of other hotel
associations in Thailand.
New Thai hotel marketing manger job training. One 5 day
x 90 minutes per day professional development training package
for your Thai hotel marketing executives. Your hotel marketing
investment in Thailand: 25,000,000 baht
ISO marketing. Image search
optimisation. Get photos of hotels in Thailand showing up
on Google search engine, Flicker searches and Google maps.
Example:
CONTENT MARKETING THAILAND Advertorial
with your hotel link on popular web pages such as:
www.hotelphuket.mobi
@ $1 per day. That's a lot less than the cost of a Thai
hotel room night but a BIG boost to revPAR (revenue Per
Available Room) for hotels in Thailand.
What hotel digital marketing would
you like to invest? 2,500b per month or 18b per click
(minimum marketing investment package 10,800b)?
Let "4 Web Marketing" manage pay per
click marketing for Thai hotels. Google's brand name for
pay per click marketing is "Ad Words". PPC
is good for short term events such as promotion of one off
conference accommodation in Thailand at your hotel.
@ 75% discount off the average, market PPC rate.
Free ad design.
Let "4 Web Marketing" manage pay
per click marketing campaign for hotel marketing Thailand.
SEO marketing Thailand wide has a much higher ROI than
PPC. It takes time to build the lead generation factory
which produces higher ROI. Your Thai hotel will own
that factory and can look forward to an on-going higher
ROI than PPC even after you stop content marketing and
SEO.
Social media marketing of Thailand hotels. Let "4
Web Marketing" manage your hotel's
social media
marketing in Thailand.
The keyword research above of southeast Asian
destination market research shows that for example more Australians
search for Bali than any other travel destination while more Americans
searched for Singapore
than any other destination.
CFOs like numbers
such as spend this baht, get these tourist dollars back. Track,
measure, analyse, improve ROI with digital marketing Thailand. Hotel
marketing campaigns create web assets that have a compounding effect
because they continue to generate value (bookings) over time without
too much additional investment. Thai CFOs love that!
and
www.mapthailand.asia
, free for all clients, are good Thai hotel marketing strategies.
from 3,000b per month or 30b per click, which ever
type of hotel marketing investment you prefer.
Yearly tourism arrival stats Thailand.
Traveller arrivals to Thailand by country of origin
stats. Market research suggests it's good to learn
a Chinese language. Also Australians are the highest
spending/value per tourist followed by Germans.
Thailand Hotel Marketing
Page one of search engines for various phrases. Eg: "accommodation near bangkok" Do any hoteliers in Bangkok want 75% discount off the average market pay per click rate for marketing your hotel on this page?
Hotel
Video Marketing for Hotel Marketing NEAR Thailand
Digital marketing SEO example
results for search engine marketing of hotels near Bangkok
Thailand:
Hotel
Video Marketing Thailand
Our
Thai family holiday at our
home in Thailand every year
December to late January where the star is marked on
the map above. It includes
holidays in Phuket and
Krabi.
A Grand Life
a
must read book by
Patrick Griffin, OMA, past president of the Australian Hotels Association
A funny, moving and heartfelt memoir of social upheaval from post-war
Britain to the digital age. At right, is a photo of Patrick on
the front cover of Hotel magazine. He was a
long time resident of Thailand in Nong Khai
and Hua Hin. Both Patrick and his Thai wife
now live in Australia.
Our 2021 CSR in Thailand started with donations to a
Phu Phan mountain community. The photo below shows
my wife Sureeporn and mother preparing donated food.
The next photo above shows my wife and I delivering
cooked restaurant lunches to students and teachers
of a school in northeast Thailand.
พูดภาษาไทย
Thailand tops tourism revenue by
country in Asia/Pacific:
Let us help your hotel association in
Thailand grow the tourism pie in Asia Pacific. Very BIG
digital
marketing consultation discounts for not-for-profit organisations such
as Thai hotel associations.
Photo of me with Loei
hoteliers.
Phone: +61 8418 958 799
A must read book,
The Grand Life by
Patrick Griffin OMA, past president of the Australian Hotels Association.
A funny, moving and heartfelt memoir of social upheaval from post-war
Britain to the digital age.
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Digital Marketing Strategy FAQs
Mobile Friendly Responsive Web Designer
Internet Marketing
for MICE / Events Marketing
Hotel Marketing South East Asia
List of Hotel Domain Names Hotel marketing managers can lease or buy
Green Season (wet low season) hotel marketing
in Thailand
Temperature Chart Thailand
Rainfall Chart Thailand