Hotel Marketing South East Asia

2023 Asian hotel marketing is about revenue, not about how much you invest. Your hotel in Asia has an online marketing budget, even if you don’t think so. Commissions hotels pay in Asia to online travel agents are indirect marketing.  What OTAs spend on their digital marketing to provide your bookings, you repay them in commissions, plus their margin.

Hotel marketing in Asia has an alternative to commissions hotels pay to OTAs. Investing in digital marketing your own Asian hotel website:

  • reinforces your Asia hotel brand marketing, not the OTA's

  • you won't have to spend every year for each guest. When new and repeat guests book via your Asian hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.

The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Asia:
hotel marketing budget

OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site's web marketing for brand marketing and loyalty is  $46,500 pa.

Tourism revenue by country in Asia/Pacific:
Tourism revenue by Asia Pacific Countries
Let us help your hotel association in your country grow the tourism pie in Asia Pacific. Very BIG digital marketing consultation discounts for not-for-profit organisations such as hotel associations.

Hotel digital marketing for hotel's in Asia includes consultation and or hands on SEO for Asian.

Map of Asia

Online south east Asian hotel marketing strategy consultations with South East Asian hotel marketing managers and hotel revenue managers can be by phone or in person. Our hotel marketing specialist travels between our Australian and South East Asian offices. Our Asian office is based at the new headquarters of ASEAN, near Vientiane, at Nong Khai, Thailand where the star is on the map of Asia above. This map shows where traffic to 4 Web Marketing's site comes from in Asia. Fly in/out via Thailand's Udon Thani or Vientiane's Wattay international airports. Our Australian office is at Perth, only 3 hours flight to Asia.

South East Asian Hotel Marketing Strategies

We love training hotel marketing managers in Asia. If your job is general manager or hotel marketing manager, don't let hotel CFOs deter you from investing in hotel marketing training.
hotel marketing training
Bean counters often are older, pre-internet era executives, who lack understanding/appreciation of the return on investment (ROI) in digital hotel marketing.
Phone Ben +61 418958799 now to get me on a plane to your Asian hotel.

OUR DIGITAL MARKETING FOR HOTEL SERVICES

  1. Expert Search Engine Optimisation SEO marketing of your Asian hotel website.
    See screenshots of some of our many hotel SEO/SERP winning examples.

  2. Advertorial on popular web pages. For example: bestbeachholidays.info. Check to see if your South East Asian location is there. If it isn't please contact us.

  3. Social media marketing (SMO) for hotels in South East Asia. Let "4 Web Marketing" manage your South East Asian hotel's social media marketing.

  4. Set-up pay per click marketing for Asian hotels including landing pages which reduce your cost per click. There are only two scenarios when people search for your hotel by name:

    • You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site :-)

    • OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15-20% commission, some of which they invest in more targeting of your hotel brand name :-(

  5. Your FREE Google Business Profile (GMB) is IMPORTANT. Your hotel marketing manager should updated it frequently and respond to Google reviews. It integrates with Google search, Google Maps, YouTube, Google Search Console, Google Insights/Analytics, etc. My Google Business Profile consultation helps hotels which don't even have a Google Business Profile and for hotels which have, we help develop your hotel profile further.  eg: Getting your content such as hotel photos and hotel video marketing on your Google Business Profile (GBP) pin. Placement of your hotel's unique pin on mapgoogle.org (553,723 views)
    Google Business Profile hotel marketing South East Asia
    or on our mapthailand.asia  or  on our mapbali.info or on our map of Singapore etc, with direct links to your Asian hotel website.

  6. Link building for Asian hotel websites.

  7. Video production for hotels in Asia including a quadcopter drone fly-through or 360° VR video production (free with 2 day fam tour). Best with good lighting on sunny days. Cheaper than you think hotel marketing investment. A two day stay/famtour will give time to capture the best features of your Asian hotel. With content marketing, "Content is king". Embedding interesting videos on your hotel video marketing web page holds people longer on your page. This sends a good ranking signal back to search engines which know your page's bounce rate. In the hands of your hotel's social MEDIA marketer's job of creating buzz marketing for your hotel, interesting video marketing of Asian hotels is AWESOME marketing. If your hotel in Asia is not a luxury hotel, more of showing off the environment attractions it is set in is an option.
    Hotel video production Asia

  8. Online Video Hotel Marketing. Keep in mind video marketing is different than video PRODUCTION mentioned above.
    Video SEO / Video marketing for page one on YouTube. My Example below showing the number of video views of one of my Youtube channels achieved at the time of writing by me, Ben Grummels, author of this web page in early 2023:
    hotel video marketing Asia
    If you have the job of hotel marketing manager in Ao Nang, wouldn't it be good to have a clip of your hotel in my Ao Nang video with a link to your hotel? (Thank you to the beautiful, kind CFO of the Railay Beach Hotel for helping me to get to my Ko Lanta holiday in 2023)

    Direct digital hotel marketing Asia.

  9. Publishing your banner ads and video broadcast (netcast) marketing on POPULAR hotel accommodation websites. We can act as media buyers for your online hotel marketing campaigns.

  10. Tracking and reporting your hotel site popularity. For example on the Asia Hotel's tab on our Google sheet.

  11. PPC Marketing training or management.  Let "4 Web Marketing" manage pay per click marketing for your chain of South East Asian hotels.

  12. Innovative interactive phone audio on hold technology. Don't loose bookings by having bored phone callers to your hotel hang up. Let them choose music, information podcasts about your hotel, a quiz, etc while your hotel markets to them and gather's caller data.

  13. Do market surveying of hotel guests' personal data collection for remarketing when they sign-in to use your hotel's WiFi.
    Also during WiFi sign-in, market upsells to them such as other hotels in your hotel chain, hotel restaurants or tour desk.

  14. Help with setting up marketing via hotel WiFi setup.

  15. Marketing discounts apply for not-for-profit organisations in South East Asia such as hotel associations in South East Asia.  Free hotel CSR media releases via our Corporate Social Responsibility page for hotel PR managers.

South East Asian Hotel Marketing Client Example Cost/Benefit

Hotel digital marketing consultation services for the luxury 5 star Kuta beachfront hotel, Discovery Kartika Plaza Kuta Beach and the Nusa Dua Beach Hotel Bali.

What these luxury 5 star beachfront south east Asian hotels did for the manager of 4 Web Marketing:  Provided hotel accommodation and restaurant meals for a few days for Ben's family

South East Asian Hotel Marketing Results

Page one of google.com search engine result pages (SERPs) for various phrases. Results may be different for Google in your country but then a lot more tourists use google.com to search for Asian holiday hotels than google.WhateverYourCountry is.
More of our "organic" SERP winning examples below:

hotel marketing Bali AsiaHotel marketing AsiaHotel marketing ThailandHotel marketing SingaporeHotel marketing Malaysia

Online Hotel Marketing South East Asia

Screenshot marketing example results for hotel marketing South East Asia:

Hotel Marketing South East Asia

Hotel Marketing Managers in South East Asia are welcome to place discount pay per click advertising on this web page about hotel marketing in South East Asia.

Contact 4 Web Marketing's big Ben with your incentive for marketing your hotel in South East Asia?  If you want personal consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel.  Airlines have a lot to benefit from South East Asian travel destination marketing.  If you want personal consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel.  Airlines have a lot to benefit with South East Asian travel destination marketing.

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