Hotel Marketing South East Asia

2026 Asian hotel marketing is about revenue, not about how much you invest. Your hotel in Asia has an online marketing budget, even if you don’t think so. Commissions hotels pay in Asia to online travel agents (OTA) are indirect marketing. What OTAs spend on their digital marketing, you repay them in commissions, plus their margin.

Hotel marketing in Asia has an alternative to commissions hotels pay to OTAs. Investing in digital marketing your own Asian hotel website: 1. Reinforces your Asia hotel brand marketing, not the OTA's. 2. Hotels won't have to spend every year for each guest. When new and repeat guests book via your Asian hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.

Investing in your own hotel website reinforces your brand and builds long-term loyalty. When guests book directly, you save on recurring commissions and own the guest relationship.

Example: By diverting bookings for just 10 rooms from OTAs to your own site, you could save $46,500 per year. The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Asia:

OTAs sell your rooms @ $100 per night taking $20 commission. Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1. $15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site's web marketing for brand marketing and loyalty is $46,500 pa.

How much is tourism revenue in Asian countries?

Let us help your hotel association in your country grow the tourism pie in Asia Pacific. Very BIG digital marketing consultation discounts for not-for-profit organisations such as hotel associations.

Online south east Asian hotel marketing strategy consultations with South East Asian hotel marketing managers and hotel revenue managers can be by phone or in person. Our hotel marketing specialist travels between our Australian and South East Asian offices. Our Asian office is based at the new headquarters of ASEAN, near Vientiane, at Nong Khai, Thailand where the star is on the map of Asia above. This map shows where traffic to my marketing site comes from in Asia. Fly in/out via Thailand's Udon Thani or Vientiane's Wattay international airports. Our Australian office is at Perth, only 3 hours flight to Asia.

Asian Hotel Marketing Strategies

We love training hotel marketing managers in Asia. If your job is general manager or hotel marketing manager, don't let hotel CFOs deter you from investing in hotel marketing training.

On page SEO.

Off-page SEO. How to get quality backlink building to your hotel web pages.

How to improve hotel listings in AI search results with GEO (AI SEO) with good answer engine optimisation (AEO).

Map marketing. My maps have had 9M views.

Improving hotel Google Business Profiles.

SEO of your YouTube videos.

I don't have time for CRM marketing or social media marketing but if your hotel marketing manager needs help with those, I can point you in the right direction.

Hotel CFO bean counters often are older, pre-internet era executives, who lack understanding/appreciation of the return on investment (ROI) in digital hotel marketing.

Phone Ben +61 418958799 now to get me on a plane to your Asian hotel to marketing managers to persuade bean counters to invest in hotel marketing.

DIGITAL MARKETING FOR ASIAN HOTELS

1. Expert Search Engine Optimisation SEO marketing of your Asian hotel website. See screenshots of some of our many hotel SEO/SERP winning examples.

2. Advertorial on popular web pages. For example: bestbeachholidays.info. Check to see if your South East Asian location is there. If it isn't please contact us.

3. Social media marketing (SMO) for hotels in South East Asia. Let "4 Web Marketing" manage your South East Asian hotel's social media marketing.

4. Set-up pay per click marketing for Asian hotels including landing pages which reduce your cost per click. There are only two scenarios when people search for your hotel by name:

   • You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site :-)
   • OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15-20% commission.

5. Your FREE Google Business Profile (GBP) is IMPORTANT. Your hotel marketing manager should update it frequently and respond to Google reviews. It integrates with Google search, Maps, YouTube, and Analytics.

   

   Placement of your hotel's unique pin on mapgoogle.org, mapthailand.asia, mapbali.info, or our map of Singapore with direct links to your website.

6. Link building for Asian hotel websites. Try googleing "why is link building impotant for seo?

7. Video production for hotels in Asia including a quadcopter drone fly-through or 360° VR video production. A two-day stay/famtour will give time to capture the best features of your Asian hotel.

   

8. Online Video Hotel Marketing. Keep in mind video marketing is different than video PRODUCTION mentioned above.

   Video SEO / Video marketing for page one on YouTube. Example of views achieved by Ben Grummels in 2026:

   

9. Publishing your banner ads and video broadcast (netcast) marketing on POPULAR hotel accommodation websites. We can act as media buyers for your online hotel marketing campaigns.

10. Tracking and reporting your hotel site popularity. For example, on the Asia Hotel's tab on our Google sheet.

11. PPC Marketing training or management. Let "4 Web Marketing" manage pay per click marketing for your chain of South East Asian hotels.

12. Innovative interactive phone audio on hold technology. Don't lose bookings by having bored callers hang up. Let them choose music or podcasts while you gather caller data.

13. Do market surveying of hotel guests' personal data collection for remarketing via hotel WiFi sign-in. Market upsells like other hotels in your chain or restaurants.

14. Help with setting up marketing via hotel WiFi setup.

15. Marketing discounts apply for not-for-profit organisations. Free hotel CSR media releases via our Corporate Social Responsibility page.

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