Hotel Marketing

Hotel marketing is about revPAR, not about how much hotels invest.

You have a hotel digital marketing budget, even if you don’t know it.

80+% of the online travel agency (OTA) industry is owned by two hotel marketing giants: Booking Holdings (who own, Kayak, Agoda etc ) and Expedia (, Orbitz and Travelocity). Together they have put hoteliers at their mercy, swapping reach for high commission fees. There is an alternative marketing strategy for your hotel business.

Commissions hotels pay to online travel agents (OTAs) are indirect marketing. OTA spend on their digital marketing to provide your bookings, you repay them in commissions, plus their profit margin.

Alterative to commissions hotels pay to OTAs is investing in digital marketing your own hotel website:

  • reinforces your hotel brand marketing, not the OTA's

  • you won't have to spend every year for each client. When new and repeat guests book via your website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.

The scenario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing:

hotel marketing budget

OTAs sell your rooms @ $100 per night. Thier commission $20.
Your hotel booking engine only takes $4 saving you $16. If you sold these 10 rooms directly from your own hotel site you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site web marketing for brand marketing and loyalty is  $46,500 pa.

OTA commissions


In the past hotel marketing managers have been too busy working in their hotel business than working on their hotel business. With travel restrictions in 2021 hitting hotels hard, there is no excuse for hotel GMs and CFOs not to invest in high level professional development of their hotel marketing executives.

Busy hotel marketing executives.

Now is THE TIME to prepare for the inevitable post-covid travel boom in the latter half of 2021. Get your hotel marketing managers trained in the lastest digital marketing strategies. You're competitors are investing now in their marketing executives.

Hotel digital marketing for hotel's world wide includes consultation and or hands on SEO of hotels.

  1. Web page analysis and online hotel marketing reports.

  2. Search Engine Optimisation SEO marketing of your hotel website. Our winning hotel SEO examples.

  3. Helping hotel marketing managers convince C-level executives (CEO, COO, CFO) to shift more of the hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio of Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC.  More acryonyms MCC (Marketing Campaign Cost) and CA (total Customers Aquired). SIMPLE formulas such as:CAC formula Bali

  4. Social media marketing for hotels including video marketing.

  5. Google My Business help for a boost in LOCAL search results. GMB is free but us showing you how to maximise benefit from GMB is not.

  6. Video marketing for hotels. You might have a nice drone video promotion of your hotel but how many views has it had? Our Youtube views are over 2M.

  7. Set-up pay per click marketing for hotels including landing pages which reduce your cost per click. There are only two scenarios when people search for your hotel by name:

    1. You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site.

    2. OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15-20% commission, some of which they invest in more targeting of your hotel brand name.

  8. If you're not up-to speed using Google My Business for hotels, you're missing out on a BIG free kick.

  9. Best hotel domain name consultation for your hotel. If the best hotel domain name is taken we've got hundreds for you to buy or lease.

  10. Map marketing for hotels. eg: Getting your hotel photos and hotel video on your Google Google Maps and Google Earth. All our hotel marketing clients get a free linked pin.
    Google Places hotel marketing

  11. Link building for hotel websites.

  12. Video SEO marketing for page one on YouTube. Performance Example

  13. Publishing your banner ads and video broadcast (netcast) marketing on POPULAR hotel accommodation websites. We can act as media buyers for your online hotel marketing campaigns.

  14. Search Image Optimisation (SIO)

  15. Advertorials on popular web pages such as:

  16. SMO Social Media Optimisation. Let "4 Web Marketing" manage your hotel's social media marketing.  Have you got share and follow buttons on your web pages? Do you get social media marketing statistical reports?

  17. New innovative interactive phone audio on hold. Let phone callers to your hotel choose music, podcast, quizz, etc while your hotel markets to them and gather's data about them. Less hangups caused by boring muzak.

  18. Market upsells to hotel guests such as hotel restaurants or tour desk, with all the interactive options of web page offering during WiFi sign-in.
    Also market survey hotel guests' personal data collection for remarketing when they sign-in to use your hotel's WiFi. See banner ad at RHS of this page for more affordable, reliable hotel marketing during WiFi sign-in.

  19. PPC Marketing.  Let "4 Web Marketing" manage your hotel's pay per click marketing.

  20. BIG 50% marketing discounts apply for not-for-profit organisations such as hotel associations. Free hotel CSR media releases via our Corporate Social Responsibility Google Plus page for hotel PR managers.

South East Asian Hotel Marketing Client Example Cost / Benefit

Hotel web marketing consultation services for the luxury 5 star Kuta beachfront hotel, Discovery Kartika Plaza Kuta Beach Bali.

  • Web marketing consultation for their Asian marketing executives.

  • Banner ad on my Google winning page for "accommodation kuta beach bali"

  • Free linked pin on

  • keyword rich domain name which redirects for good web marketing for this hotel.

  • Image Search Optimisation (ISO).

What this luxury 5 star beachfront south east Asian hotel did for the manager of 4 Web Marketing: Provided hotel accommodation and restaurant meals for 8 days for 2 people.

Contact Ben Grummels 4 Web Marketing +61-418958799 with your incentive for marketing your hotel?  If you want personal consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel. Airlines have a lot to benefit with travel destination marketing.

Hotel Marketing Results

Page one of search engines for various phrases. Our "organic SERP" winners are yellow highlighted in slideshow examples below.  Go to the hotel marketing slide show if you can't see it.
marketing hotels online

Online Hotel Marketing

bali hotel association marketing

TAGS: Advertise cheap discount star luxury beach holiday hotel accommodation deal rent best hotel apartment accomodation service condo self-contained near airport train station honeymoon river road. In the street island mountain east south north west phone contact map beachfront seaside location port harbour harbor centre CBD center

Online Video Hotel Marketing

Phone: +61 8418 958 799

A must read book, The Grand Life by Patrick Griffin OMA, past president of the Australian Hotels Association.
Luxury hotelier's book.
​​A funny, moving and heartfelt memoir of social upheaval from post-war Britain to the digital age.

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