Google My Business marketing is an essential, big, free, Google digital marketing, business promotion tool for any Perth Western Australia business. Google My Business shows the geographical and other information at the top of Google search engine result (SERP) pages in:
- the map just under paid ads and
- just under the map of Google SERPs.
- on the right hand side of Google SERPs.
Your Google My Business marketing isseen by local custcustomers searching for what you sell.
BENEFITS OF Google My Business
- The benefits of GMB is your local Perth business is discoverable through:
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Google SERPs.
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Google Maps.
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Youtube.
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etc.
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Posting news, products, events, offers shows in less than one minute on page one of Google on the RHS under your GMB profile.
VIDEO OF THE BENEFITS OF GOOGLE MY BUSINESS
www.google.com/business
is the backend where you can see a list of the GMB's your
PERSONAL Google profile manages.
If you cannot see the GMB you want to manage in the list of your GMBs it is IMPORTANT THAT YOU UNDERSTAND THAT YOU NEED TO LOGIN AS THE PERSONAL GOOGLE ACCOUNT WHICH IS A GRANTED USER OF THE GMB YOU ARE TRYING TO FIND/EDIT.
HISTORY OF GMB
Google+ Local was an adaptation of Google Places which was renamed Google My Business.
HOW TO SETUP GOOGLE MY BUSINESS?
You can start setup of your GMB in a number of options.
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The easiest option to setting up your GMB is starting at google.com/business while logged in to the PERSONAL account of the future PRIMARY owner of the GMB.
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Add business blue button at RHS of Google's page.
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Add single business or if you own a chain of businesses, click "Import business.
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Find and manage your business. If it is not listed, click "Add your business to Google."
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Start building your Business Profile by typing in your business name.
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Add a category.
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Add a location, Yes or No.
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Optional: type in the city, eg Perth, WA of where you serve your customers. eg Office location.
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What contact details do you want to show to customers? Telephone number? Web address?
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Add business hours.
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Accept Messages.
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Add your business description.
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Add your business photos.
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Optional Adwords start offer.
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Review/edit your GMB profile.
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If you were not offered verification of your GMB by mobile phone, wait 6 days for a GMB verification postcard from Google.
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Go to the URL in the postcard and copy in your unique big green numbers into the online text box to varify. Don't forget to be signed into Chrome with the personal account used to create your GMB.
WHERE DOES GMB INFORMATION COME FROM?
GMB displayed information on the right hand side of Google SERPs comes from:
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What the Primary business owner or the business owner or manager of a Google My Business profile, provides. Like as Google+ set-up was verified by postcard or mobile phone, so too is business information verified for GMB.
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Reviews by Google account holders.
HOW TO SEE MY GOOGLE MY BUSINESS PROFILE IN GOOGLE SERPs?
In the Google search engine, search the name given to your GMB (usually your brand name or a shortened version of your brand name), plus your location/suburb. Example of one of my GMB's in Perth Australia is on the RHS below:
Google My Business marketing is free from Google, however "4 Web Marketing" showing you how to set-it up and use GMB isn't. $70 for an hour at our Perth office should be enough to set-up your Google My Business in Perth WA. To save time and frustration it is important that you come with the correct login to your PERSONAL Google account which is/going to be an owner of the GMB you want to setup/edit.
Google My Business shows as links, some times pins on Google Google Earth and Google Maps etc. Great for map marketing.
WHAT IS INCLUDED WITH A GMB PROFILE?
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Map of the business’s location
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Address
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Phone number
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Hours of operation
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Write a review button
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Google Reviews. Learn how to send a link asking for a 5 star review.
CREATE SHORT GMB NAMES & URL for your business
If you manage a verified GMB, you can create a short name, or a custom
name, for your Business Profile to make it easier for customers to find you.
When you share your short name, customers can enter the short name URL in
the browser’s address bar, like “g.page/[yourcustomname],” to go directly to
your Business Profile.
Note: For bulk users, short names have to be
claimed individually per listing.
This feature is available for most
merchants and business categories.
HOW TO CREATE A SHORT GMB NAME
Your selected short name should be associated with your business name or
the name by which people commonly refer to your business. We recommend
including your location to make the short name more distinct. For example,
you can use your business name with your location, like your city or
neighborhood.
Keep your short name simple so you can easily promote it,
and customers can remember it. If you have a short name, you’ll get a short
URL to request reviews from your customers. Learn more about short
URLs for reviews.
WHAT SHOWS ON GOOGLE MY BUSINESS
Once you have your marketing pin on Google My Business you, or if you're too busy, 4 Web Marketing can, for a small help fee, add the following content to show in your Google My Business pin:
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Marketing Text including hyper-text (links) to your web pages
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Photos
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Video.
How to Market Pins on Google My Business
Once your pin is listed with Google My Business, it will show at the top of the list if it is the only pin in a particular location. If there are a number of pins about the same search phrase, in the same location, then good Google My Business will show your GMB somewhere in a list on the LHS of
How to Get Good Google My Business Marketing
The best way to get good Google My Business Marketing in Perth is to Contact Ben Grummels on phone number 0418958799 - "4 Web Marketing's" Google My Business local Perth help advisor. The first 20 minutes are a free Google My Business consultation in Perth.
Web Marketing
Consulting.
Choosing Web Marketing Options
Optimized Web Page Design Consultation
Contact Ben Grummels
by phone: +61 8
418958799
Email: 4 Web Marketing
Perth time +8 GMT
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Google My Business Marketing