Australian tourism marketing is specialised. There are many great Australian tourism marketing successes. Tourism and hotel marketing Australia wide and world wide is most cost effectively done by Australian hotel marketers. We're not about web design, though we can recommend professionals if you don't have a site or if your old site isn't mobile-friendly. We're about SIGNFICANTLY improving your revPAR.
If we can SEO COMPETETIVE phrases..
.. we can do it for your hotel at your location.
8.4 million visitors arrive in Australia per year. During the 2021 Covid Virus year with no international tourists and travel restrictions the hospitality industry lost about $50b! With Australian border restrictions gone it's imperitive to invest in good hotel marketing in 2024. My hotel SEO clients have long claimed they were too busy working in their business. Now is the time to do marketing work ON your hotel business. Now is the time to prepare for the the post Covid 19 tourism boom. R U getting your share of tourist arrivals in your state at your tourist operation or hotel? See Australian tourism arrival stats below.
Tourism Marketing, Australian Hotel Web Marketing Case:
One of our small hotel clients we consult to spends $6,000 a year on their Australian hotel website marketing. They pull in $40,000 worth of bookings a week from it. Admittedly that's not profit but crunch those numbers and in any bean counter's books they're damn good. Why? Not because their website looks better than yours but PRIMARILY because travellers searching for accommodation in their location find them near the top of page one of search engine results. Another accommodation property client we do tourism marketing for in Australia gets over 90% of its bookings directly via search engines. Not by OTAs. We can do the same for your Australian hospitality industry. Our winning SEO for hotels works out at $120 per hour with hotel marketing discounts for fam tours. I'll even accept accommodation vouchers for hotels in Western Australia.
HOTEL SITE POPULARITY STATS MARKETING KPI
Below is an example of hotel site popularity reporting that Australian hotel marketing managers should be including in their monthly hotel marketing reports to hotel GMs, CFOs and other hotel executives.
TOURISM STATS AUSTRALIA
I offer free tracking of your hotel site popularity ranking using data from Alexa/siteinfo which is owned by the richest man in the world. Data driving the above chart comes from the Au Hotels tab on my Google site popularity sheet. Full screen hotel site popularity charts show there too. Australian hotel marketing managers can contact Ben to add your hotel's site popularity to our Google sheet free of charge, for either public or private view. Example Alexa hotel data source:
Australian Tourism Marketing Australia Budgets
Business Tourism Marketing Budgets pa.
EFFECT OF COVID ON TOURIST ARRIVALS IN AUSTRALIA
The arrivals stats chart above show the effect of covid on the international tourism industry in Australia.
The table below shows the amount in dollars of how much outbound tourists were spending before covid hit. with Australia listed second in to Thailand in all of Asia. With 2021 international travel restrictions some of this will be spent on domestic tourism. Hotels at destinations like Broome are booming after the Western Australian government subsidised flights from Perth.
Outbound Australian tourist spend chart before covid.
ACCOMMODATION ROOM OCCUPANCY RATE AUSTRALIA
When it comes to content marketing for hotels, aerial video production for hotel marketing in Australia, including drone quadcopter fly-throughs, makes for interesting content. Get our professional videographer to your Australian hotel, look after Miles, of Flying Pepper Productions, with fam tours of the best features of your hotel and local attractions. He'll produce good aerial videos for promotion of your hotel.
Tourism marketing prices, cheaper than you think. A two day stay/famtour will give time to capture the best features of your hotel and surrounding destination. With content marketing, "Content is king". Embed these type of hotel promotional videos on your hotel video marketing page. In the hands of your travel agents, travel wholesalers and or Australian social media marketer's job of creating buzz marketing, aerial video fly-throughs of Australian tourism operations and hotels in Australia is good marketing. If your hotel in Australia is not a luxury hotel, more showing off Australian environmental attractions near your hotel is an option. More hotel marketing video ideas:
Australian hotel promotional videos.
Hotel conference video production
Digital video clips streaming from your Australian tourism website.
Recreational tourism marketing Australian promotional videos.
Show off your hotel with more good content marketing using Google's Business View for hotels. Example:
If you want help on marketing your Australian hotel like this, phone Ben on +61 418958799. Cheap 360 degree VR Photos of Hotel Rooms.
The Grand Life
book is the 2021 must read book, by Patrick Griffin OAM, past president
of the Australian Hotels Association.
A funny, moving and heartfelt memoir of social upheaval from post-war Britain to the digital age.
Since 2002 this web pages has been Google first for “hotel marketing australia”. By coincidence, I met Patrick while he was building a house on the bank of the Mekong River in 2012, about 3Km from our house. For years Patrick has told me of his wonderful, interesting adventures from his interesting grand life, and his funny exchanges with grand people. You just gotta buy THE Grand Life book.
How do I connect your hotel/destination with the right traveller?
I work with Australian hoteliers to develop good content and execute effective digital marketing strategies including SEO's world wide reach for your hotel. It's data driven with SEO KPI reporting for your hotel marketing manager.
Why Digital Marketing for Tourism Marketing Australia?
We are currently the best digital marketers in Australia and among the best in the world. That comes from full time digital marketing experience since 1999 BG (Before Google)
See more of our example organic SERP competitive phrase winners yellow highlighted via SERP screenshots.Free introductory digital marketing consultation for Australian hoteliers by phoning Ben on 0418 958 799 including a review/report about your hotel's home page SEO factors.
Cost : Benefit. In the USA, digital marketing campaigns can cost US$30,000. We do the same for Australian tourism businesses at a fraction of this with digital marketing starting at Aust$99 pw including social media marketing management. What would this amount of web marketing get you? It got 4 Web Marketing's brandmarketingaustralia.com on page one of search engines for phrases such as brand marketing australia. Even if you are small in the Australian hospitality industry or just starting out, you can get your tourism marketing message out Australia wide and to travellers world wide in full, animated, living colour 24/7/365 with a small hotel marketing budget.
Digital Tourism Marketing can get your Australian tourism sales information in front of the eye balls of international travellers specifically searching for Australian tourism information which your website offers.
4 Web Marketing's Tourism Marketing Australian division is Australian owned and operated by a leader of international tourism marketing overseas for 10 years. The profits stay in Australia. 2/3 of our clients are Australian. 4 Web Marketing have successfully exported our wining Australian tourism digital marketing services to international tourism clients using digital marketing strategies.
I'm Ben the 4 Web Marketing's Western Australian managing director. I've had formal cross cultural training by the Australian Overseas Service Bureau and has lived and work overseas for 11 years, successfully marketing tourism services to international clients. This positions me for tourism marketing development in Australia by combining a successful experience in: hospitality industry marketing, community development in Australia and internationally, with his world beating tourism marketing success.
Free map marketing for all clients. Your linked pins on our many popular maps. Eg mapgoogle.org
For Australian hotel online advertising we offer 50% off the market Pay Per Click rate on our popular hotel and destination websites. Eg see my Hotel Marketing Gold Coast, page for affordable online advertising rates on a popular website.
our
perthperth.com which is more popular according to Alexa than westernaustralia.com.
Question: Who sets the market PPC (CPC) rate? Answer: Adwords.English translations of your Australian tourism websites for Australian tourism marketing to Europe and Asia.
Lots of free digital marketing advice. Here's a tip: Page load speed is an important search engine ranking signal. That's even more true for searches using a mobile device such as a smart phone because search engines don't want to inflict heavy data downloads, especially over the mobile network. Let's face it, most travellers while travelling use their mobile phone to search for hotels. Phone Ben on 0418958799 for free analysis a hotel's web page load speed:
We give you a page load speed score report,
Resources, ie, optimised images of every image on your webpage for your web designer to replace and
For Australian hotels using the Wordpress CMS, we offer SEO advice starting with a free consultation as how to fix/improve your hotel's web page load speed.
Another marketing tip: Don't wave the white flag to OTAs. For a number of reasons it's better invest in your OWN hotel marketing than subsidising an OTA's.
2021 Tourism Spending
Domestic visitor spend stats Australia 2021
Improve RevPAR with hotel Marketing Australia
Online video hotel Marketing AustraliaLinked Banner Ads available less than $1 per day.
Contact Australia's best hotel marketer.
Australian Tourism News:
+61 4189 58 799
Want to boost your room occupancy rate, better still revenue per available room (RevPAR) or tour booking rate? Complete the tourism marketing contact form below and we'll discuss with you how, VERY cost effectively.
Contact us if your hotel is not marketed via our Australian accommodation list.
Hotel Marketing Asia if you forget this link, Google it, We're Google first for "hotel marketing asia"
Get our Hotel or Tourism Operation on the popular 1 million view per year
Holiday Map of Australia when you become our client.Tourism marketing and community development in the Cook Islands for 10 years.
Ben Grummels got on the front cover of the Cook Islands Lonely Plant book. I give tourism digital marketing discounts for not for profit organisations Australia wide such as tourist bureaus, Meetings and Events Australia of which Ben was a member, etc.
4 Web marketing offer generous discounts to not-for-profit hotel associations organisations. Australian regional development organisations, Community IT centres, etc.
Media Buyer Australia. Your ads on our popular sites.
Brand Marketing Ask how we got to be Google 1st for "brand marketing australia"
Accommodation Near holiday destinations.
Beachfront Holiday Accommodation Gold Coast
Google says mobile-friendlyness is a ranking signal. If your site is not mobile-friendly yet, get a web designer to mobify it.
Australian Tourism News
Keyword rich, exact match, premium Domain Name Registration
Trade Mark Registration. Essential IP
Australian Travel Marketing by Perth influencer and Perth SEO Expert Ben Grummels
Australian Tourist Videos over 1 million views.
Digital Marketing Guarantee
Top Tourism Marketing Australia