Real estate marketing Australia wide is best done with the cost effective reach of digital marketing.
Your Australian real estate agency might be spending a fortune in digital marketing with an expensive online advertising campaign via the real estate big boy on the block but there is a cheaper alternative. What if your clients came DIRECTLY to your real estate agency site? With online real estate marketing, property buyers and sellers should be able to find your Australian real estate agency online, not the big boy's realestate dot you know, especially when the search phrase includes your Australian city, town or suburb. For example when searching Google for "real estate agent perth" your site should show on page one.
World site popularity ranking of 340,455th out of 1.9 billion sites according to Amazon's Alex of Geoff Balwin's REMAX Exchange real estate agency in Perth after a couple of 5 hour digital marketing sessions. Geoff specialises in free property appraisals Perth wide and yes that's a dofollow bit of relevant link juice to his web page that comes free with good real estate marketing in Australia.
SEO for real estate websites: good meta tags, headings, good copywriting (we're Google first for "copywriting for seo australia") etc.
Social media marketing. While links on social sites are "nofollow" there is a buzz marketing benefit of social media marketing for real estate agents Australia wide.
Analysis, reporting and KPI setting. Get us to check your real estate agency is getting value for your investment with your in-house or out sourced digital marketing agency. For example real estate agency marketing managers and licencees need to know how site popularity is going. The more popular your site the more you can entice advertisers such as sellers to your services.
Google My Business (GMB) setups for Australian real estate agents. It's a BIG free kick from Google and needs to be complete and done properly.
Online advertising. Your ads on other sites.
Search Engine Marketing (SEM not to be confused with SEO) is a form of pay per click marketing of which Google Adwords is famous. Get us to setup and manage your Facebook or Google Adwords campaign from only $100 per month. (Optimising landing pages on your site for improved quality score and therefore lower cost per click (CPC), is extra)
Back link building. Needs to be natural and of quality "dofollow" backlink juice with high PR (Page Rank).
Content marketing. Interesting content holds page visitors longer thus sending a message back to search engines that your page is worthwhile. Eg see VR videos for real estate agents below.
Quote from Perth real estate agent "Tom O'Rourke":
Interest rates are down. Rental prices are up and its a buyers market.
There are many web marketing options for real estate agents such as
SEO, Social Media Marketing for estate agents, PPC, Content marketing of which Video marketing is effective at keeping traffic on your webpages and for social MEDIA marketing channels. Eg
drone quadcopter aerial real estate fly-through Contact us for smooth real estate video production and real estate video marketing in Australia.
When is the last time you checked review marketing on for example your Google My Business Page?
Eg see the good and bad reviews on our Google My Business page.
We give 15 minutes of free internet marketing consultation for real estate agents and 20 minutes for Australian real estate agent institutions / associations to help real estate agents understand these web marketing options. Example of free promotion for real estate agents' websites and the properties they sell, manage, rent, buy. Of the above internet marketing for real estate agent options we specialise in SEO for real estate agents Australia wide. Is your YouTube video clip showing up on search engines? Are property investment video clips embedded in your webpages? Are you linking from your property videos to your site?
If you are a realtor in Australia and want the best digital marketing in australia for your real estate agency then telephone Ben 0418958799 during business hours in Perth.
Free Real Estate Marketing Australia, such as how to get your free agent pin on Google Maps and Google Earth map of Australia.
Site popularity is an independent KPI of my digital marketing work for real estate agents in Australia. How popular is your real estate agency online? Plug in your agency's URL into alexa.com/siteinfo search box to find out. The smaller the number the better. Eg Youtube.com shows number 2. If your URL shows "no result" it means it's lost in cyberspace beyond the world's 30 millionth most popular site because your real estate marketer isn't performing. Have your Australian real estate marketing contractor contact us before your competitors overtake you.
Q: What if my real estate agency is part of a franchise which is not permitted to advertise online outside of the real estate franchisor's web site?
A: Demand a change in your franchise contract or change to a real estate franchise which does permit your own site in addition to the franchor's site. Alternatively set-up and market your own realtor site via a friend or relative to promote YOUR own real estate agency with your own brand marketing. (We're Google first for "brand marketing australia". Keep in mind the more you invests in promoting your pages within the frachisor's site, the more the franchor's site popularity improves. If you change to a different real estate fanchise brand, all your previous investment will not benefit your new real estate agency brand. In summary Australian real estate agents should invest in themselves. It can start with registring your own domain name. Drive traffic to it and redirect that domain name to the agent's web page. Changing agency? Simple: redirect your $13 per year domain name to your agent's web page at the new real estate agency website. That way you'll bring all the link juice you've invested in with you.
Q: What if I'm a real estate agent in a real estate agency which does not permit me to advertise online outside of the licencee's website?
A: Change to a real estate agency which is happy for you to do well, with or without the marketing support of your current real estate agency's site.
Q: What if my real estate agent's profile page on my boss's site has a "dirty URL" and is poorly SEO'd for my name (my name is my brand)?
A: Ask your real estate agency's online marketing manager to fix the problem or contact me to talk with your real estate agency's marketing manager or webmaster.
Q: What do the tough do when the going gets tough?
A: The tough get going.
Phone Ben on 0418 958 799 for a real estate marketing advice (free for the first 20 minutes) or quote or Contact via the online form.
Digital Marketing Australian Home
Best real estate marketing Perth wide. For an affordable $50 price call out fee I'll visit your real estate agency office manager in Perth Western Australia. Alternatively contact me on phone number 0418 958 799 for free 20 minute digital marketing analysis and SEO consultation.
Marketing Quote Form many IP ranges restricted because of forum spam.
Digital Marketing Plans & Prices. Think of it as an investment not a cost. Never select a digital marketer on price but rather ask: what COMPETETIVE phrases have you achieved for your clients?
Digital Marketing Consulting. Choosing Digital Marketing Options for realt estate agencies.
Digital Marketing Seminar for real estate agents and real estate agency association
for real estate agents.
Eg the Google search engine winning Google map of real estate agents in Perth. Join REAP to get your free linked pin.
Google Map of Perth Real Estate Agents 1st for "google map real state agent perth"
Trade Mark Registration. Important Australian IP control for real estate agents.
Digital Marketing Strategy FAQs
Realtor Training Perth. Professional development for real estate agents and real estate agency office staff in Perth.
Real Estate Agent Perth Western Australia
Website Promotion Australia
Banner Ads. Free ad design
Web Development Planning. If you're planning a new real estate website in Australia see us first before your web designer. We're not web designers as you can see from this real estate marketing web page but it's important to start off with the right IP such as exact match domain names (eg realestateagnetgoldcoast.com is for sale) and site structure.
Hotel Marketing eg our hotelmarketingasia.asia is Google first for the competetive phrase "hotel marketing asia"
Web Marketing Summary
Top Real Estate Marketing Australia