Success of an email opt-in email marketing campaign

• The accuracy of email lists

• Targeted email marketing lists. For example no use running an email marketing campaign to average Australian email recipients if it's about home loan info for real estate agents in Perth

• The appropriateness of messages to recipients

• Automation of responses to emails.  Auto-responders More Sales - Less Work! Automated e-mail follow-up from AWeber

• Timing

• Content of emails

  • Concise

  • New

  • Well-presented including graphic

  • Not too much information

  • Frequency

• Permission of recipients

• Links to supporting information such as websites

• Simple feedback form contained within the email

• Appropriate email format for recipients.  (eg, if your recipient can only receive plain text emails then this should be noted against their email listing in your database )

• Rewards or prizes for recipient response.

EMAIL MARKETING TECHNICALS: You need to decide if you want to send email with:

• Embedded images with your emails. As a background image (watch out for tiling) or simply pasted in the body of the email message section between text. These will increase your data flow.

• The image to be called up live from a web page with ABSOLUTE links. Its a safe way to ensure images appear however connection to the www is a must as too is the correct path to images. Some spam filters tag emails with absolute link, as probable spam.

• If images are wide, remember to check how your html email looks at various screen resolutions. Solutions to extra wide images include using zero border cells and tables with NOT SET (variable width)

• If you're into sending millions of opt-in email marketing sends, then I recommend a professional email server,

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BENEFITS OF EMAIL MARKETING AUSTRALIA

• Inexpensive compared with snail mail

• Fast to conceive, design and deliver an effective email marketing campaign

• Personal

• Lower Australian professional email marketer costs.

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