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Financial Services Marketing Australia

Financial services marketing in Australia has moved online in a big way. With more customers searching and comparing online for the best financial services deals, billions of dollars worth of business ride on the back of effective digital marketing of financial services Australia wide.

financial services marketing Australia

The big 4 financial services companies in Australia and their international partners invest in a lot in financial services marketing with a big emphasis on digital marketing. Their advisory businesses have bought up digital marketing companies, martechs and advertising companies.


I don't mean the big four banks. If you want to see that chart, go to the spreadsheet "Fin" tab

In Australia the big 4 advisory divisions have vacuumed up boutique digital marketing businesses. In some cases their digital marketing, IP control and brand marketing failures were typical of clever-dick marketers. (We're Google first for "brand marketing australia")

It is easy to up-sell to existing customers but every new financial services customer is an opportunity to have them tell other potentially new customers about your financial services and an opportunity to market your other financial services.


"Pull marketing" for financial services marketing Australia wide includes:

  1. Australian SEO Expert of your pages so that they perform better on search engines. SEO is my specialty and the best value digital marketing.
  2. Help with improving your Google My Business GMB, renamed in 2022 Google Business Profle, for large and small financial companies in Australia. Think of GMB as a BIG free commerce promotion of your business. We're not asking businesses to make me the "primary owner" but at least "communication manager" of your GMB.
  3. Social media marketing for financial services in Australia.
  4. Working with your marketing manager to set digital marketing KPI reports for your outsourced digital marketing agency.
  5.  Map marketing. Eg location of your agents, ATMs, branches, reps, brokers, lenders, advisors, financial planners etc, on our popular maps.
  6. Buying or leasing keyword rich domain names such as our old homeloansaustralia.info (time on line is an SEO factor)
  7. Online media buying in relevant and popular websites. For example on our Perth website, one of the most popular sites about Perth Australia according to Alexa.com/siteinfo:
  8. Your TV style video advertisement which prolongs page engagement.
  9. Your banner ads.
  10. Off page SEO such as natural link building for quality backlink juice.
  11. Free online advertising for our financial services clients

Your incentive offer to 4 Digital Marketing such as PPC or enquiries or signups determines factors such as how big your ad is, exclusivity, how high up the page, below or above the fold etc.


Advertising example for Australian Financial Services Client:

  1. Free ad design
  2. Publishing linked ads on popular Australian financial web pages.
  3. Click statistics
  4. 75% discount of the market PPC rate for financial phrases.

When it comes to financial services marketing, don't leave your digital marketing to in-house amateurs or Australian advertising agencies to mark it up and outsource it to financial services marketing companies which can't demonstrate good search engine position for COMPETITIVE phrases or cannot show site popularity they achieved for their clients.  "Show me the money" and we'll provide the best digital marketing of your financial services in Australia.


Ziksu neo-bank, an Australian fintech company, with an Australian government financial services regulatory approval/license, is based in Perth Australia.

Financial services news Australia
Ziksu have launched their QR code scan and pay, secure mobile phone app. Benefits of their neobanking service in Australia include:

  1. Instant mobile phone to mobile phone (or tablet) money transfers in Australian dollars.
  2. Bank transaction recording.
  3. Super secure using block chain technology.
  4. Online banking Australia, move over. Money transfers can be done when the internet and EFTPOS services are down.
  5. User-friendly options such as split billing for consumers and businesses.
  6. Categorise and download transaction records in CSV format.
  7. Transfer Australian dollars between Ziksu and your Australian bank accounts.
  8. The Ziksu bank is based in Perth Australia, so you're protected by Australian consumer protection laws, APRA and ASIC regulations.
  9. Ziksu is locally owned, and operated by Australians. Its mobile banking app was developed in Australia by Australians supporting Australians.

Ziksu financial banking services Australia
Photo of the Ziksu banking company launch at Perth Stadium, Mid 2021.

QR scan and pay is popular overseas. Ziksu has brought this fintech to Australia.

Download the Ziksu App to start paying and receiving money Australia wide now.

SEO Perth has been asked to do future digital marketing, specialising in SEO for the Ziksu financial service provider.

Finance Broker Perth. Link juice for my late 2022 lender in Perth, specialising in business finance such as loans for mining equipment. Phone Alan in Perth on telephone number 0424 185 442.

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