INSTRUCTIONS FOR WEB DEVELOPERS and THEIR CLIENTS
If you are planning a new website, the good news is you've found
this web development planning information
page to guide you through the process. 4 Web Marketing is happy to work with your web developer /
web designer in Perth
Australia or anywhere else in the world. For optimal results
it is important to follow some basic preliminary web development
strategies 4 web marketing later. This will improve your site
popularity via search engine
position, several weeks after your web development is finished:
Good Keywords Report
Domain name registration
Clients: Brain storm
with your associates and web designers what you want to tell the world with
your website. Think about investing in a professional Australian
know the Queen's English and American English better than
most American copy writers 4
search engine optimisation.
of your website structure.
folder names. Don't use words like "products"
No more than
root and 2 levels deep.
Good copywriting FOR SEARCH
ENGINES. Your copywriter might write great persuasive copy but
if no one gets to read your pitch what's the point? 4 Web
marketing hire copywriters and edit copywriting for search
engine performance. It may look like clumsy grammar but it's
found by search engines otherwise you wouldn't be reading this
translation of websites to target a much wider market
integration with your web design.
Do NOT use web
technology known as
your web design.
of Text. Logo only is enough. AVOID button links like
Much better is hypertext to keyword rich hyperlinks eg:
Hotel Perth |
Accommodation Near London |
Google Map of the World
Email 4 Web Marketing...etc
pictures and animations including no or small Flash
animations near the bottom of the page if you insist on
having them. Fine for images of words like "welcome" which
reduce your keyword density.
Think about platforms.
iPhones and iPads do NOT display Flash.
website contents to your web developer in one batch.
Know that some
search engines such as
Google "limit" the amount of
DYNAMIC web pages (.php
.asp .jsp etc) they index. Dynamic pages are
useful (such as displaying changing bank records or large
inventory) but if you want to ensure ALL your pages are indexed,
don't use them. If you have many pages which are dynamic and
need to be found by search engines ask your web developer, at
additional worthwhile expense, for
URL Rewriting to
avoid "dirty URL".
Google's web development
Use standard html as
set by www.w3c.org XHTML
- Make a site with a clear hierarchy and text
links. Every page should be reachable from at least
one static text link.
- Offer a site map to your users with links that
point to the important parts of your site. If the
site map is larger than 100 or so links, you may
want to break the site map into separate pages.
- Create a useful, information-rich site, and
write pages that clearly and accurately describe
- Think about the words users would type to find
your pages, and make sure that your site actually
includes those words within it.
- Try to use text instead of images to display
important names, content, or links. The Google
crawler doesn't recognize text contained in images.
- Make sure that your TITLE tags and ALT
attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use
dynamic pages (i.e., the URL
contains a "?" character), be aware that not every
search engine spider crawls dynamic pages as well as
static pages. It helps to keep the parameters
short and the number of them few.
- Keep the links on a given page to a reasonable
number (fewer than 100).
Minimal use of
tables. Avoid nesting of tables if you have to use tables.
tables know that search engine
spiders read content in the
left column first.
Not too many
"include" content especially if the content includes
keywords you are targeting. Fine for words which lower your
Too much information in styles
should be put into a seperate casscading style sheet (.css) file
for your web page to read. Besides improving the load speed of
your page, you can change the style of hundreds of pages in your
website by simply changing one style sheet.
Not too much
unnecessary scripting lines of code, especially in the <head>
section of your html. K.I.S.
RELIABLE webhosting and location of web
hosting. Just because a website markets web hosting it does not
me web hosting servers are in the same country. Location of web
servers has an important impact on search results.
Let 4 Web
Marketing know the address of your favourite looking
website. Time how fast it loads from the www after hitting
Ctrl + F5
Advise your / our clients the importance of
proper web development planning, especially the template
Populate all alt image tags with a few keywords
before handing the web over 4 web marketing.
Please ensure web design is FINISHED. If the
client asks for an up-date of design, like they usually do,
please advise them of ramification of undoing some of 4 Web
Marketing's SEO work.
| WHERE 4 WEB MARKETING
AUSTRALIA TAKES OVER
Search Engine Optimisation of web pages
designed in Perth for www search engines.
Uploading or emailing to your web
developer, of your optimised web pages.
Submission to Search Engines
of your web pages including web address.
SEVERAL weeks after submission to search engines
Google Places Marketing including free linked pin on
Opt-in Email Marketing
including viral marketing
of your find-able Perth built website to the world.
Provide incentives for surfers to sign-up: eg: Free
subscriptions to your ezine, prizes and give-a-ways. Ask
your sponsors to give promo prizes. A large subscriber
list is the key to success. If you regularly send out an
ezine with news and information you can get sponsors eg, Local
businesses, Community Health Services, Publishers, Classifieds,
etc to pay you for advertising in your ezine. The larger
the circulation the more you can charge for advertising such as
linked banner ads in your ezine to.
Video Marketing: SEO on
Networking and offer
How many cookies did your web site attempt
to set before it loaded the first page? More than one? How many does
it really need? None. How many things are flashing and blinking at
you as you look at the page? If there is more than one item flashing
or blinking, your web site is gaudy. We laugh at little old ladies
in their sparkly outfits that look more like they belong in a
carnival, yet they are tame compared to some web sites.
How cluttered are your web pages? How many
items are competing for the viewers eye as the page loads? Is what
greets them the information they came to find, or some fancy flash
intro they have to wade though to get into your web site? In other
words, do you have the equivalent of a locked door on a store in a
mall with a sign "ring bell to enter"? An intro screen makes sense
where one can choose the language or connection speed, but does not
make sense where one can do nothing but "click to enter". Why? I
always wonder if someone was worried I arrived at their web site by
mistake. They did not want to offend me with their product until I
clicked that I really wanted to see it. I will usually leave.
Normally nothing is there I can't find elsewhere where I don't have
to "click to enter".
By Gayle Noble
Web Development Planner
Western Australia 6019