Viral marketing can
include sending of entertaining
(hilarious) short,
advertising videos clips in MPEG or QuickTime or WMA format sent peer to
peer as email attachments.
Viral marketing has much more persuasion
than advertising videos force feed from TV.
Entertaining short
advertising videos clips have a "cool" factor which is used as
incentive to spread emails from "influencers" (friends,
associates, webmasters) like wildfire. Viral marketing delivers MASSIVE
visits to websites. Viral marketing reinforces branding with
more bang per marketing buck than other
marketing media.
A Viral Marketing Campaign Can be Seeded by:
Emailing a short entertaining video clip to
influential people such as webmasters, leaders of
network marketing
organisations or community groups, or people who like to know the latest
(technology, fashion etc) eg software beta testers AND who are
information sharing type of people.
Placement of short video clips on popular influential
web sites for downloading and users sending them to friends for
entertainment or information value.
How Does a Viral Marketing Campaign Work?
Just like any subtle branding. Display of products /
product or service logos such as product placement in full length movies
reinforces the brand, so it is in video clips forwarded round the net.
You know the story tons of rice resulting from doubling on each square
of a chess set. Well it's no different with viral marketing. 4 send to 8
to 16 etc.
Is Viral Marketing Trackable?
Yes we can track how many times a clip is played but
questionable is why bother. How or why bother to measure how much brand
recognition stuck in a person's mind is questionable. Just tell the bean
counters that delivery via email is a lot cheaper than TV ads or product
placement in movies.
Investment Cost of Viral Marketing Campaigns
There are two components to viral marketing:
Digital video production costs of the video. If the video
already exists for other media such
as TV, it should be inexpensive (approx. $300) to convert the video to a small
data size. If a digital video production crew needs to be involved,
video production
investment can be between $2,000 to $90,000 or alternatively
digital
video production training can be provided to low budget viral
marketers.
Email with or without a marketing message and
links to opt-in willing recipients such as close friends. AND
Email attachment of the video clip with promotion
of the brand either overtly or subtly.
Download Examples of Video Clip Creatives used to create "Buzz" with
peer to peer viral marketing
Warning: Adult male humour. 1mb
Bird Ka. Boosted
sales of Fords a run out model car. Now if you save and send this video
clip to at least two of your sicko friends you would be starting viral
marketing to promote Ford's branding of their "Ka"
Tooheys Beer TV
video clip converted to WMV format for viral marketing via the internet.
