can include sending of entertaining
advertising videos clips in MPEG or QuickTime or WMA format
sent peer to peer as email attachments. Examples video viral marketing at
which has had nearly a million views. Not bad for an amateur
Viral marketing includes
peer to peer marketing.
Social Media Marketing
is such a case. What better recommendation to do something than
from your peers.
Viral marketing has much more
persuasion than advertising videos force feed from TV.
short advertising videos clips have a "cool" factor
which is used as incentive to spread emails from "influencers"
(friends, associates, webmasters) like wildfire. Viral marketing
delivers MASSIVE visits to websites. Viral marketing reinforces
with more bang per marketing buck than other
A Viral Marketing Campaign Can be Seeded by:
Emailing a short entertaining video clip
to influential people such as webmasters, leaders of
organisations or community groups, or people who like to know
the latest (technology, fashion etc) eg software beta testers
AND who are information sharing type of people.
Placement of short video clips on popular influential web sites
for downloading and users sending them to friends for
entertainment or information value.
How Does a Viral Marketing Campaign Work?
Just like any subtle branding. Display of
products / product or service logos such as product placement
in full length movies reinforces the brand, so it is in video
clips forwarded round the net. You know the story tons of rice
resulting from doubling on each square of a chess set. Well
it's no different with viral marketing. 4 send to 8 to 16 etc.
Is Viral Marketing Trackable?
Yes we can track how many times a clip is
played but questionable is why bother. How or why bother to
measure how much brand recognition stuck in a person's mind
is questionable. Just tell the bean counters that delivery via
email is a lot cheaper than TV ads or product placement in movies.
Email with or without a marketing message and links
to opt-in willing recipients such as close friends.
Email attachment of the video clip with promotion of
the brand either overtly or subtly.
Download Examples of Video Clip Creatives used
to create "Buzz" with peer to peer viral marketing
Warning: Adult male humour. 1mb
Boosted sales of Fords a run out model car. Now if you save
and send this video clip to at least two of your sicko friends
you would be starting viral marketing to promote Ford's branding
of their "Ka"
TV video clip converted to WMV format for viral marketing via