Growth in social media marketing websites such as FaceBook, Twitter, Google+, Linkedin, and Stumbleupon, "del is ious"etc tell us that social media marketing strategies including Social Media Optimisation SMO, along with other web marketing strageties such as SEO are important, cost effective marketing tools. Social media marketing connects peers and groups. Social media marketing in Australia and overseas has openned an opportunity for peer to peer marketing. What better recommendation for brand marketing of a product or service than from a friend or colleague.
Put share or "Like" links / buttons / badges on your web pages. Once clicked, your page shows on their Social media pages. Click my social media buttons right here, then login to your social media websites like Facebook to see how this page displays on your wall. These when clicked show up on your "wall" "stream" "favourites" The term is different in different social media sites.
This is a Google+ "badge" It links to 4 Web Marketing's free Google+ page.
Instead of time consuming posting to one social network at a time, use software which can populate all your social media accounts at one time.
Join & create social media groups and business groups. Early adoptors have an edge.
Send welcome messages to new members of social groups.
Create events for your social groups
Grow your number of interested friends or members of a group.
If you have a website incorporate your favourite network marketing site APIs into it.
Blog controversial topics to bring visitor opinions. "There's no such thing as bad advertising. There's only advertising."
Cost of Social Media Marketing Services
The cost of managing your organisation's SMO marketing depends on how much your in house marketing manager does and how much we do. For example we can set-up a FaceBook group or Linkedin group for you but if you let your competitors join they will post their marketing. Cost of SMO marketing in Australia depend on who keeps an eye on your social media account. As a rule of thumb we charge $77 per hour with a minimum of 2 hour per month for social media marketing services such as:
Moderation of what is written on your social media pages.
Stimulating, well copy-writen for SEO, interactive social media conversations with your customers. (social media pages show up in search engines"
Social Media Reporting
If you want to know more about SEO vs SMO there are many forums with social marketing topic.