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After 25 years, in 2022 Amazon's Alexa was retired so the SEO KPI reports that I now provide to my SEO clients comes from aHrefs. The site popularity ranking KPI is sometimes intentionally sacrificed for an improved site:
Site popularity can also be affected by seasonal factors and what the competition is doing. Site popularity is still an important KPI which should be reported by marketing managers or outsourced digital marketing agencies at least every month. If not we can produce site popularity reports for your organisation. Example site popularity charts. Click the link above for a selection of sites using Alexa site popularity as our source of data. HOW TO GET A FREE SITE POPULARITY REPORT
HOW POPULAR IS YOUR WEBSITE?You can search that in Alexa. If your site popularity ranking shows a dash (-) it means Alexa reckons it's outside the world's 30 millionth of most popular sites. If it shows a site popularity ranking of 3 millionth for example, it's in the world's top half a percent of most popular websites. At the time of writing there are a little over 600M sites. (Google "how many websites are there") If your site is the 6Mth then it's in the world's top 1% of most popular sites. Site Popularity is one of the factors which push you up search engine result pages (SERPs) and better performance on search engines is a major contributor to site popularity. Link Count and link quality ( links from popular sites, .gov sites) and links advertised, typed in from media mix (bumper stickers, billboards, TV, etc ) are other factors. Your Site Popularity Report is a good, independent, performance indicator (KPI) of how well your website marketing campaign has been going. 300% increase in popularity could mean an increase of 1 visitor per month to 3 or 10,000 to 30,000 In our Site Popularity Report application form , enter the web address of 4 sites you want to know the popularity of. I estimate there 300,000,000 sites in the world. If for example if yours is the 3 millionth most popular site in the world you'd be in the top 1% of most popular web sites. There are 2 types of site popularity reports.
The Site Popularity Report shows the site popularity of your site and the site popularity of 3 of your competitors.
Expect the US$40 Site Popularity Report and free Link Count Report within 3 working days by email after your completion of BOTH our Link Count Report application form AND Site Popularity Report application form via link 1. or 2. in the paragraph above. Order Site Popularity Report before to receive a BONUS Link Count Report
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