Pop-up windows

Do Pop-up Ads Work for Your Site?

by Brian Su

Automatic pop-ups and pop-under ads are new alternatives to traditional ad banners. They automatically open when you enter, exit or move about a website. They don't go away until you close them down.

More and more smaller websites are using them to promote their own services. It is believed that pop-up and pop-under windows can generate a 3 times higher CTR than the industry average for banners if you do it right.

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However, they are sometimes annoying and intrusive to many visitors. Therefore, if you want to use automatic pop-up windows on your website, you must do it in a friendly manner.

I recently conducted a mini-poll to ask my site visitors about their opinions on pop-up ads. I received 1,500 online votes in two months. The results are quite interesting:

The above polls are not scientifically accurate, but they do tell us the way how visitors respond to websites that display pop-up ads.

Do the survey results suggest that your website should not try this new marketing and advertising approach at all? My answer is Yes and No.

If you implement your ads in a more friendly fashion, online visitors would not be offended. However, if pop-up ads are overly used, it may cause side-effects and spark protests from your visitors. Make sure you follow the rules when utilizing automatic pop-up windows on your website.

Here are ten important tips that could reduce your risk and maximize your marketing efforts.

1) Evaluate your online business to determine whether your site really needs a pop-up ad. Before implementing any pop-up ads on your website, ask yourself some questions: What are the purposes for using a pop-up ad? Am I using it everyday or just for a few days?

2) If you choose pop-up ads, do not have multiple pop-ups on a single web page. Do not use pop-up ads on your homepage, it may keep your visitors from visiting your site.

3) Use a pop-up ad only once. For instance, you can use a pop-up ad to announce your affiliate program, holiday sales, a promotional offer, online survey, and newsletter subscription.

4) Control the size of each pop-up window. Make the ad smaller so that it won't block your visitors' sight.

5) Make pop-up ads easy to close. Add a link or button on your ad so that visitors can quickly shut it off after viewing your ads.

6) Test your ads before making them public. Be certain that they function well. Invite friends to preview your ad. If their feedback is positive, then go ahead! If not, make some improvements accordingly.

7) Avoid using pop-ups for other advertisers. Traditional banner ads are still preferred when displaying ads for other advertisers.

8) If you choose to advertise for other businesses, pop-under window is a better option. The visitors will only have a chance to see the ad when they're ready to get offline.

9) Evaluate your pop-up advertising program periodically and identify your best strategy.

10) Always keep your visitors in mind when your site deploys pop-up ads. By only displaying the window once and only when absolutely necessary, you can get maximum results while still respecting your website visitors.

The most important lesson to be learned here is that you must routinely examine your pop-up ad program and utilize it in a user-friendly fashion. After a careful study and implementation, your program will increase your online sales. If your pop-up ads do not effectively bring about results and profits as you expected, then take them off right away.


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We at 4 Web Marketing don't like encountering pop-ups when surfing the net but according to marketing experts, popup windows do improve responses from targeted surfers. Please excuse the only pop-up at our site. It's an example of a page departure pop-up, some times called a pop-down.

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