Competitive Keyword Rich Doorway Pages Get site popularity via good position ranking with each of the major search engines. Each search engine ranks web pages differently (technical term is they use different algorithms). The table at the bottom of the page summarises this. The smart thing is to build perfect doorway pages suited for a keyword phrase, for each search engine. This takes a lot of work but the results are a very well position ranked website, even against the toughest competition. This plan is not recommended if for example you have the only shop selling snow skis in the central Australia but well worth the investment if you're promoting competitive goods/services say for example accommodation in Perth. Both these keywords: "accommodation and "perth", even in a phrase would have a lot of competition in the search engines position ranking wars. What 4 Web Marketing does for your $30,000 one off. - Position Ranks your site against your competitors before and after. You know, like the Jenny Craig but our pictures are of DETAILED positioning ranking stats so you can see the difference to your bottom line rather than your waist. Bi-monthly position ranking reports.
- Site Popularity Ranking Report before and after.
Good Keyword Reports to help you decide what phrases to target pertaining to your business and to help you choose your 6 Free domain names pointed to 6 pages in your new website. Proof of your ownership of the domain name included. 1 hour consultation with you about this report. Free web hosting: reliable web hosting, secure web hosting of a newly designed doorway site to drive traffic to your site. Free COMPREHENSIVE site stats accessible any time. Continual Up Time Monitoring Reports 6 new keyword rich email addresses 4 of which will be redirected to any email address you nominate. Comes with anti-spam filtering and auto-responders. - Analyse your home page with our specialised software and present you with a VERY COMPREHENSIVE report including optimisation tips which we will use to optimise your page.
- Find and fix html errors in your home page.
- Optimises your 3 new Gateway pages and host and host on 2 of our independent web server and one in your web.
- Optimises your home page. If it uses frames with no keywords that the search engines can't find (not you see) we'll build you a new optimised home page with an "enter" link to your sick old frames home page.
- Web design and 2 years reliable hosting of a new doorway site with pages optimised for a particular keyword phrases, to drive traffic to your existing site.
- A a search engine spiderable bulletin board added to your new site
- Submits your profile including URL, email, phone, etc to ten major search engines and country specific search engines.
Manual submission of your site to DMOZ directory in the correct category following search engine rules. - Over 100 quality links arranged to your site from POPULAR sites with our Link Exchange Program
- Email signature file design.
- Map Marketing
- Button ad or if international client a banner ad on the map of Australia
Written review on Google Maps by me 5 of your photos uploaded to Panoramio with links from this Google owned site to your site and possible depending on your photos, inclusion on Google Earth. (We'll demonstrate the many photos of ours on Google Earth and discuss strategies) - LINKED pin on the map of Australia to your website and emailing you the URL code for insertion on your a email signature file. Code can easily configured by: Post code, Radius, Keywords (unique to your profile if you don't want to show your competitors on the map of Australia Eg: Only your hotel in Scarborough or all hotels in Australia. Use the link on your site.
- Redirects this keyword rich domain name to you current website or if given your web hosting server's DNS details, sets up the registrar's server with your web hosting server's details.
- One hour of consultation if required. To save this for important advice we recommend that if you are having problems being registered by search engines, that your marketing executive/s read our free tips and check for gross mistakes such as repeated keywords on EVERY page in your site and other spamming tricks the search engines will catch you with, such as body text the same colour as your background. Other consultation for example might be about keywords in your domain name. (that's why 4 Web Marketing has invested registering names such as accommodationbali.info. Keyword rich domains will add value to websites put up for sale.
- Tweaking and if necessary proper resubmission to search engines (following search engine rules) over the next 3 months.
- A hypertext listing in 4 Web Marketing's directory. We get 255,000 hits per month so if you're getting less than that this might be the start of improving your link popularity as it has for our other clients.
- Australian Trade Mark registration research and application.
- Free Email Marketing campaign set-up with detailed tracking / reporting and your control via your web control panel.
- Inclusion of your advertorial in the 4 Web Marketing e-Newsletter (ezine) to all our subscribers.
Search Engines: Factors Used for Position Ranking Your Web Pages. | SEARCH
ENGINE | PAGE TITLE IMPORTANCE | WHAT IT LIKES | WHAT's NOT INDEXED | DESCRIPTIONS & KEYWORDS META TAGS | KEYWORD FREQUENCY | CONTENT & LOCATION | SLOW PAGES | LINK POPULARITY | | Google | Factor. First 61 Characters displayed in listing. | Link popularity, keywords near each other, keywords in URLs, Themes | Spam, Acrobat files, Alt image text, XML, Java applets, comment tags, spam. | Not used | 3 to 7 % works well. | Keywords should be close to each other. Keywords should be in text and links. | No mention | Very important, especially from relevant pages with many links. | | DMOZ | Slightly | Appropriate category listing, concise and accurate descriptions. | Spam | Small weighting | Not used. | Human editors' judgement, especially good if in appropriate category. | Poor design | Not important for DMOZ, but is important for some of its partners who use Inktomi | | AltaVista | Very. Should be unique for every page. | Plain text only, link popularity, keywords in links, uncommon words, good navigation | Acrobat files, Alt image text, XML, Java applets, comment tags, spam. | Not important | Only indexes first 2 occurrences of a keyword, and may penalize for excessive use. | Important top of page. | Disliked | Very important | | MSN | Yes | Themes, Popularity, Looksmart submission | Spam, frames | Both used. 250 character description. 1000 Character keywords | Important 4 to 8 per page. | No mention | No | Important, uses Inktomi | | Yahoo | Factor | Appropriate category, Concise, accurate descriptions,Keywords | Spam | Both used | No. | Human editors' judgement, especially if in appropriate category. | Exclusion likely. | Very important, uses Google. | | Lycos | Yes | Themes | Spam, URLs with special characters. | Only reads robot tag. | No mention | Title and top of page. | No mention | No mention. Is a factor. | | Excite | Factor | Keywords on home page, meta description, themes. | No indication | Description important | Not mentioned but ensure they are all over your homepage. | Index page should have necessary keywords. | No mention | Important | | HotBot | Very important. | Meta tags, Page title, Lack of stop words, lots of keywords, link popularity. | Spam, Frames, cookies, URLs with special characters. | Both very important | Very important.
3 to 7% standard. | Text length frequency of keywords important | Pages delisted. | Important. Uses Inktomi | | Look Smart | No | Quality content and look, functionality and interactivity. | Spam, Pornography, violence, sites with few pages, low content quality. | Not used but your description will be edited by LookSmart | No. | High quality, interesting and usefulness important. | Possible exclusion. | Not important | | Northern Lights | Yes. Up-to 250 Characters | Lots of links, Lots of keywords in text, uncommon keywords, keyword context | Alt tags, hidden or invisible text, spam. | Not used | Very important in text. 3 to 7% | Ranks body text. Keywords in title and text important. | No mentions | Important | | iWon | Important | Site popularity, submit to LookSmart for directory entries, Theme. | Spam | Both used. 250 character description. 1000 Character keywords | Important 4 to 8 per page. | Keywords should be in title, body and meta tags. | No mention | Important. Uses Inktomi |
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