US Web Marketing Spend 2005 to Projected Comparison
70% of Australians (15 million Australians) use the web. Marketing in this media isn't futuristic. Web marketing is right here, right now. TV didn't replace radio. The world wide web is ANOTHER medium with strengths of interactivity, analysis and powerful ability for niche targeted pull marketing. Below are marketing media comparisons:
2008 Advertising spend comparison totalling Aust$17.9 billion on all digital services including applications development, content, and internet marketing.
Cost Benefit comparison between our web marketing plans cost compared to one day wonder newspaper advertising costs.
| ||Web Marketing||Full Page Australian daily newspaper ad.|
|Marketing Investment ||$8,000 || $8,000 city paper|
|Track how many people read your ad||Yes||No|
|Number of pages|
|Many, in full colour||One|
|Global||Usually State / Region|
|Duration||Years||1 day on a coffee table before it's in the bin.|
|Most important of all..|
|For example: someone looking for accommodation near London is certainly not looking for naked ladies or football scores.||Your full page ad is most likely flicked past to get to the sports or business section at the back.|
Despite the above marketing investment costs comparisons 4 Web Marketing advocates selecting the right type of media or media mix for what is being advertised. eg Newspaper advertising, television advertising and radio advertising are appropriate for beer advertising but marketing for example Perth accommodation world wide gets much better marketing value and reach via web marketing compared with radio, press or TV and at a much lower marketing investment.
Revenue from online advertising in Australia
According to the latest ACNielsen market research:
627 million people shop online worldwide, 325 million made purchases in the last month
87% of Australian Internet users made a purchase over the Internet
Search engine marketing is a fantastic, TARGETED lead generator but nothing beats eye to eye contact of network marketing. We recommend a marketing mix. Before you waste your marketing budgets carefully select the right marketing mix for what you want to promote, starting with understanding advertising rate comparisons above for different types of media.
$1.5 billion is invested in online marketing Australia wide pa. Online marketing growth rate is 24% pa
Internet Advertising Bureau Press Release
Download MP3 of what the CEO of AIMIA and IAB have to say about marketing media comparison statistics.
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Marketing Media Comparisons
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