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US Web Marketing Spend 2005 to Projected Comparison
70% of Australians (15 million Australians) use the web. Marketing in this media
isn't futuristic. Web marketing is right here, right
now. TV didn't replace radio. The world wide web is ANOTHER medium with
strengths of interactivity, analysis and powerful ability for niche targeted
pull marketing. Below are marketing media comparisons:
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2008 Advertising
spend comparison totaling Aust$17.9 billion on all digital services
including applications development, content, and internet marketing.
|
1.5 |
Internet |
| 3 |
Newspapers |
| 3 |
Television |
|
Cost Benefit comparison between our web marketing
plans cost compared to one day wonder newspaper advertising costs.
| |
Web Marketing |
Full Page
Australian daily newspaper
ad. |
 Marketing
Investment |
$8,000
|
$8,000 city paper
$28,000 national. |
Interactive
|
Yes |
No |
|
Track
how many people read your ad |
Yes |
No |
Number
of pages
|
Many, in full colour |
One |
Circulation
|
Global |
Usually
State / Region |
|
Duration |
Years |
1 day on a coffee table before it's in the bin. |
Most
important of all..
TARGETED |
VERY
For example: someone looking for
Perth accommodation
information is certainly not looking for naked ladies or
football scores. |
Your full page ad is most likely flicked past to get to the
sports or business section at the back. |
Despite the above marketing investment costs
comparisons 4 Web Marketing advocates selecting the right type
of media or media mix for what is being advertised. eg
Newspaper advertising, television advertising and radio
advertising are appropriate for beer advertising but marketing
for example
Perth
accommodation world wide gets much
better marketing value and reach via web marketing compared with
radio, press or TV and at a much lower marketing investment.
Revenue from online advertising in Australia
According to the latest
ACNielsen market
research:
-
627 million people shop online worldwide, 325 million
made purchases in the last month
-
87% of Australian Internet users made a purchase over
the Internet
Search engine
marketing is a fantastic, TARGETED lead generator but nothing
beats eye to eye contact of
network marketing.
We recommend a marketing mix. Before you waste your
marketing budgets carefully select the right marketing mix for
what you want to promote, starting with understanding advertising rate
comparisons above for different types of media.
$1.5 billion is invested in online marketing Australia wide pa. Online
marketing growth rate is 24% pa
Internet Advertising Bureau
Press Release
Download MP3 of what the CEO of AIMIA and IAB have to say about marketing
media comparison statistics.
If you always do what you have always done, you will always get
what you have always got.
Marketing Media
Comparisons
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Web
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Print
30kb PDF
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Radio
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Television
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Signage
Web
Marketing Return on Investment Reports
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