marketing media

Marketing Media Comparison

US Web Marketing Spend 2005 to Projected Comparison
online marketing media spend comparison

70% of Australians (15 million Australians) use the web. Marketing in this media isn't futuristic. Web marketing is right here, right now. TV didn't replace radio. The world wide web is ANOTHER medium with strengths of interactivity, analysis and powerful ability for niche targeted pull marketing. Below are marketing media comparisons:

advertising Media Comparison

2008 Advertising spend comparison totalling Aust$17.9 billion on all digital services including applications development, content, and internet marketing.

Cost Benefit comparison between our web marketing plans cost compared to one day wonder newspaper advertising costs.

  Web Marketing Full Page Australian daily newspaper ad.
Marketing MediaMarketing Investment $8,000   $8,000 city paper
$28,000 national.
marketing media comparisonInteractive
 
Yes No
marketing media comparisonTrack how many people read your ad Yes No
Marketing MediaNumber of pages
 
Many, in full colour One
marketing media comparisonCirculation
 
Global Usually State / Region
Marketing MediaDuration Years 1 day on a coffee table before it's in the bin.
marketing media comparisonMost important of all..
TARGETED
For example: someone looking for accommodation near London is certainly not looking for naked ladies or football scores. Your full page ad is most likely flicked past to get to the sports or business section at the back.

Despite the above marketing investment costs comparisons 4 Web Marketing advocates selecting the right type of media or media mix for what is being advertised.  eg  Newspaper advertising, television advertising and radio advertising are appropriate for beer advertising but marketing for example Perth accommodation world wide gets much better marketing value and reach via web marketing compared with radio, press or TV and at a much lower marketing investment.


Revenue from online advertising in Australia

According to the latest ACNielsen market research:

  • 627 million people shop online worldwide, 325 million made purchases in the last month

  • 87% of Australian Internet users made a purchase over the Internet

search

Search engine marketing is a fantastic, TARGETED lead generator but nothing beats eye to eye contact of network marketing.  We recommend a marketing mix.  Before you waste your marketing budgets carefully select the right marketing mix for what you want to promote, starting with understanding advertising rate comparisons above for different types of media.

$1.5 billion is invested in online marketing Australia wide pa.  Online marketing growth rate is 24% pa

Internet Advertising Bureau Press Release
Download MP3 of what the CEO of AIMIA and IAB have to say about marketing media comparison statistics.

If you always do what you have always done, you will always get what you have always got.

Marketing Media Comparisons

  • Web

  • Print 30kb PDF

  • Radio

  • Television

  • Signage

CPC comparison

 

Google the American middleman media buyer

Deal direct with 4 Web Marketing

Cost

Expensive CPC

66% discount off Google’s CPC rate.  Please compare the CPC you’re paying Google.

Size

Small, text ad only

4 times bigger

Colour

No

Yes

Appropriate

Maybe

Yes

Commission free bookings emailed to you.

No

Yes. See example attached.

Free targeted promotion

Nothing

Yes on our perth.perthperth.com Forum

Helping a local business

No

Yes

Web Marketing Return on Investment Reports


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Email: 4 Web Marketing

For more marketing media comparisons:

Hotel Marketing Thailand KL Singapore Bali Perth time +8 GMT

marketing@4webmarketing.biz

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