Landing pages, need to give a good user experience. Landing pages should have content visitors are searching/looking for.
Difference Betwee Landing Pages and Doorway Pages
The difference between landing pages and doorway page is that landing page have the right infirmation that brought visitors via search engines to your page. If it's click bait needing visitors to keep clicking on to get to what they want then it's a user unfriendly doorway page or gateway page which send a poor search engine ranking signal.
Doorway pages use links in them to allow search engine spiders (robots) to find the optimised pages you want them to index.
Host Doorway Pages on a different server
This may result in a small search engine boost for your target pages, and to some degree will increase your inbound link popularity. Most Internet Service Providers offer limited hosting with accounts. If your doorway pages are on, for example another server with a completely different IP address, links to all web pages on your organisation's site:
- will have improved site popularity
- search engines will rate your organisation's web pages slightly better.
A Word of Caution
Although many spiders are very good at following links, there is no guarantee it will follow all of them. If you choose to use a dooway page as a means of submission you should monitor your site to see if all your pages are being indexed by the spiders. 4 Web Marketing can do ranking checks on your pages and give you regular reports on the position ranking of your pages, or you can do manual searches yourself.
Some people prefer the laborious task of submitting all their pages by hand. 4 Web Marketing can submit your gateway pages to search engines for a small fee.
Web Page Analysis
Trade Mark Registration
Web Marketing Plans
Small Business Plan
Contact Ben Grummels
Digital Marketing HOME
Top Gateway Pages