Hotel marketing in Thailand is about revenue, not about how much you invest. Your hotel in Thailand has an online marketing budget, even if you don’t think so. Commissions hotels pay in Thailand to online travel agents are indirect marketing. What OTAs spend in web marketing to provide your Thai hotel bookings, you repay them in commissions, plus the OTA's profit.
The alternative to commissions type hotel marketing Thailand, which lines the pockets of OTAs, is investing in web marketing your own Thai hotel website:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each guest. When new and repeat guests book via your Thai hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information
An alternative to commissions Thai hotels pay to OTAs is investing in web marketing your own Thailand hotel website:
The senario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing in Thailand:
OTAs sell your rooms @ $100 per night taking $20 commission. Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your Thai hotel marketing budget ploughed back into your own website marketing for brand marketing and loyalty is $46,500 pa
HOTEL MARKETING MANAGER JOB HELP
4 Web Marketing's strategies to help those with a hotel marketing job in Thailand. Working smart online hotel marketing in Thailand including:
Search Engine Optimisation SEO marketing of your Thai hotel website
Helping executives with the job of hotel marketing manager in Thailand, convince C-level executives (CEO, COO, CFO) to shift more of your Thai hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio between Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC. More acryonyms MCC (Marketing Campaign Cost), CPL (Cost Per Lead) and CA (total Customers Aquired). SIMPLE formulas such as:
CFOs like numbers such as spend this baht, get these dollars back. Track, measure, analyse, improve ROI with digital marketing. Hotel marketing campaigns create web assets that have a compounding effect because they continue to generate value (bookings) over time without too much additional investment. Thai CFOs will love that!
Google+ Local review marketing and Google Places consultation for better Thai hotel marketing on Google Maps of Thailand and Google Earth. eg: Getting your Thai hotel links, photos and Thai hotel video marketing on www.mapgoogle.org (which gets 1 million views per year) and www.mapthailand.asia are good, inexpensive, Thai hotel marketing strategies.
Video production for hotels in Thailand including drone quadcopter fly-throughs. Get my professional film maker partern while he's in Thailand till end of January 2015. Below is a sample:
Cheaper than you think. A 2 day stay/famtour will give time to capture the best features of your Thai hotel. In content marketing, "Content is king". Embed on your hotel video marketing page. In the hands of your Thai social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Thailand is AWESOME marketing. If your hotel in Thailand is not a luxury hotel, more of showing off the environment attractions your hotel is set in is an option.
Photosphere advice. Which photographers in Thailand Google recommends, Who and how to use these internal "Street View" type photos.
Publishing your large leaderboard size banner ads and or video marketing on POPULAR Thai hotel accommodation websites. PPC or monthly flat rate @ 3,000 baht per month online advertising for hotels in Thailand. We charge a quarter of the market, average PPC rates, shown below, which Thailand's hotel marketing managers / CFO are currently paying:
What hotel web marketing would you like to invest: 3,000b per month (+3,000b setup fee waived if taking on a minium of 6 months) or 18b per click (minimum marketing investment package 10,800b)?
ISO marketing. Image search optimisation. Get photos of Thai hotels showing up on Google, Panoramio and Flicker searches.
Advertorial with your hotel link on popular web pages such as: www.hotelphuket.mobi @ $1 per day. That's a lot less than the cost of a Thai hotel room night but a BIG boost to revPAR (revenue Per Available Room) for hotels in Thailand.
Hotel marketing discounts apply for not-for-profit organisations such as the Thailand Hotels Association and for members of the Thailand Hotels Association. Free Thai hotel marketing for CSR media releases via our Corporate Social Responsibility Google Plus page.
ContactBen Grummels 4 Web Marketing with your contra incentive for marketing your hotel in Thailand? My Thai wife Suree Sribuathet and I will be holidaying at our home in northern Thailand near the slated ASEAN headquarters, Nong Khai city, September to December and Southern Thailand December 2014.
Thailand Hotel Marketing
Page one of search engines for various phrases. Eg: "accommodation near bangkok" Do any hoteliers in Bangkok want 75% discount off the market rate for marketing your hotel on this page?