2020 Asian hotel marketing is about revenue, not about how much you invest. Your hotel in Asia has an online marketing budget, even if you don’t think so. Commissions hotels pay in Asia to online travel agents are indirect marketing. What OTAs spend in their web marketing to provide your bookings, you repay them in commissions, plus their margin.
Hotel marketing in Asia has an alternative to commissions hotels pay to OTAs. Investing in web marketing your own Asian hotel website:
reinforces your Asia hotel brand marketing, not the OTA's
you won't have to spend every year for each guest. When new and repeat guests book via your Asian hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.
The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing in Asia:
OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site's web marketing for brand marketing and loyalty is $46,500 pa.
Tourism revenue by country in Asia/Pacific:
Let us help your hotel association in your country grow the tourism pie in Asia Pacific. Very BIG digital marketing consultation discounts for not-for-profit organisations such as hotel associations.
Hotel web marketing for hotel's in Asia includes consultation and or hands on digital marketing of hotels.
Online south east Asian hotel marketing strategy consultations with South East Asian hotel marketing managers and hotel revenue managers can be by phone or in person. Our hotel marketing specialist travels between our Australian and South East Asian offices. Our Asian office is based at the new headquarters of ASEAN, near Vientiane, at Nong Khai, Thailand where the star is on the map of Asia above. This map shows where traffic to 4 Web Marketing's site comes from in Asia. Fly in/out via Thailand's Udon Thani or Vientiane's Wattay international airports. Our Australian office is at Perth, only 3 hours flight to Asia.
South East Asian Hotel Marketing Strategies
We love training hotel marketing managers in Asia. If your job is general manager or hotel marketing manager, don't let hotel CFOs deter you from investing in hotel marketing training.
Bean counters often are older, pre-internet era executives, who lack understanding/appreciation of the return on investment (ROI) in digital hotel marketing.
Phone Ben +61 418958799 now to get on a plane to your