2019 Asian hotel marketing is about revenue, not about how much you
invest. Your hotel in Asia has an online marketing budget, even
if you don’t think so. Commissions hotels pay in Asia to online
travel agents are indirect marketing. What OTAs spend in their
web marketing to provide your bookings, you repay them in commissions,
plus their margin.
Hotel marketing in Asia has an alternative to commissions hotels pay
to OTAs. Investing in web marketing your own Asian hotel website:
reinforces your Asia hotel brand marketing, not the OTA's
you won't have to spend every year for each guest. When new and
repeat guests book via your Asian hotel website, you're building
loyalty. Guests know your site / your contact / booking information.
You know their contact information.
The scenario of diverting commissions of 10 rooms from OTAs to your
own hotel marketing in Asia:
OTAs sell your rooms @ $100 per night taking $20 commission.
hotel booking engine only takes $4, saving you $16. If you sold these
10 rooms directly from your own hotel site you'd save $16 per room per
day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed
back into your own site's web marketing for brand marketing and loyalty
is $46,500 pa.
revenue by country in Asia/Pacific:
Let us help your hotel association in your country grow the tourism
pie in Asia Pacific. Very BIG digital marketing
consultation discounts for not-for-profit organisations such as hotel
Hotel web marketing for hotel's in Asia includes consultation and or
hands on digital marketing of hotels.
south east Asian hotel marketing strategy consultations with South East
Asian hotel marketing managers and hotel revenue managers can be by
phone or in person. Our hotel marketing specialist travels between our
Australian and South East Asian offices. Our Asian office is based at
the new headquarters of ASEAN, near Vientiane, at Nong Khai,
Thailand where the star is on the map of Asia above. This map shows
where traffic to 4 Web Marketing's site comes from in Asia.
Fly in/out via Thailand's Udon Thani or Vientiane's Wattay
international airports. Our Australian office is at
Perth, only 3 hours flight to
South East Asian Hotel Marketing
We love training hotel marketing
managers in Asia. If your job is general manager or hotel marketing
manager, don't let hotel CFOs deter you from investing in hotel marketing
Bean counters often are older, pre-internet era executives, who lack
understanding/appreciation of the return on investment (ROI) in digital
Phone Ben +61 418958799 now to get on a plane to
Search Engine Optimisation SEO marketing of your Asian hotel website.
Social media marketing
(SMO) for hotels in South East Asia. Let "4
Web Marketing" manage your South East Asian hotel's social
Set-up pay per click marketing for Asian hotels including landing
pages which reduce your cost per click. There are only two scenarios
when people search for your hotel by name:
You are showing a PPC ad for your hotel along the lines of “Official
Site, Book Direct, More info.” You get the click and convert
them on your hotel site :-)
OTAs and resellers have no competition from you (YAHOO!) for
their ads offering “Best Rate Guaranteed, No Cancellation
Fee, More info!” OTA get the click and sells your room,
making 15-20% commission, some of which they invest in more
targeting of your hotel brand name :-(
The FREE Google "My Business" is IMPORTANT. It integrates
with Google search, Google Maps, YouTube, Google Search Console,
Google+, Google Insights/Analytics, etc. Our Google My Business
consultation helps hotels which don't even have a Google My Business
profile and for hotels which have, we help develop your hotel profile
further. eg: Getting your content such as hotel photos and
hotel video marketing on your Google Places pin. Placement of default
or your hotel's unique Google Places pin on
or on our www.mapthailand.asia
Link building for Asian hotel websites.
Video production for hotels in Asia including a quadcopter drone
fly-through or 360° VR
video production (free with
2 day fam tour). Best with good lighting on sunny days. Cheaper
than you think hotel marketing investment. A two day stay/famtour
will give time to capture the best features of your Asian hotel.
With content marketing, "Content is king". Embedding interesting
videos on your hotel video marketing web page holds people longer
on your page. This sends a good ranking signal back to search engines
which know your page's bounce rate. In the hands of your hotel's
social MEDIA marketer's job of creating buzz marketing for your
hotel, interesting video marketing of Asian hotels is AWESOME marketing.
If your hotel in Asia is not a luxury hotel, more of showing off
the environment attractions it is set in is an option.
Online Video Hotel Marketing.
Keep in mind video marketing is different than video PRODUCTION
Video SEO / Video marketing for page one on
YouTube. Example below:
Publishing your banner ads and video broadcast (netcast) marketing
on POPULAR hotel accommodation websites. We can act as media buyers
for your online hotel marketing campaigns.
Advertorial on popular web pages. For example:
Check to see if your South East Asian location is there. If it isn't
please contact us.
PPC Marketing training or management. Let "4
Web Marketing" manage pay per click marketing for your
chain of South East Asian hotels.
Innovative interactive phone audio on hold technology. Don't loose
bookings by having bored phone callers to your hotel hang up. Let
them choose music, information podcasts about your hotel, a quiz,
etc while your hotel markets to them and gather's caller data.
Do market surveying of hotel guests' personal data collection for
remarketing when they sign-in to use your hotel's WiFi.
during WiFi sign-in, market upsells to them such as other hotels
in your hotel chain, hotel restaurants or tour desk. Click banner
at RHS of this page for more information about affordable, reliable
hotel marketing during WiFi sign-in.
apply for not-for-profit organisations in South East Asia such as
hotel associations in South East Asia. Free hotel CSR media
releases via our
Corporate Social Responsibility Google Plus page for hotel PR