Hotel Marketing Phuket

Hotel marketing Phuket Thailand is about revenue. It's not about how much you invest. Your hotel in Phuket has an online marketing budget, even if you don’t think so. Commissions hotels pay in Phuket to online travel agents are indirect marketing.  What OTAs spend in digital marketing to provide your Phuket hotel bookings, you repay them in commissions, plus the OTA's profit.

There is an alternative to waving the white flag and paying money down the drain. Commission type hotel marketing in Phuket lines the pockets of OTAs. Invest in digital marketing your own Phuket hotel website, be it a small independent hotel or a large luxury hotel chain which operates in Phuket. Benefits of Phuket hotel marketing:

• reinforces your Phuket hotel brand marketing, not the OTA's
• you won't have to spend every year for each guest. When new and repeat guests book via your Phuket hotel website, you're building loyalty. Guests know your Phuket hotel web site / your contact / booking information. You know their contact information.
  

The scenario of diverting commissions of 10 Phuket hotel rooms from OTAs to your your own hotel marketing:

OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own Phuket hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your Phuket hotel marketing budget ploughed back into your own hotel website marketing for brand marketing and loyalty is $46,500 pa

Our digital marketing training for executives with hotel marketing jobs in Phuket helps them work smart online with good hotel marketing strategies in Phuket including:

4 Web Marketing's digital marketing strategies to help those with a hotel marketing job in Phuket:

1. Web analysis and online hotel marketing reports.

2. Search Engine Optimisation SEO marketing of your Phuket hotel website

3. Helping executives with the job of hotel marketing manager in Phuket, convince C-level executives (CEO, COO, CFO) to shift more of your Phuket hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio between Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC.  More acryonyms MCC (Marketing Campaign Cost), CPL (Cost Per Lead) and CA (total Customers Aquired). SIMPLE formulas such as:
   
   CFOs like numbers such as spend this baht, get these dollars back. Track, measure, analyse, improve ROI with digital marketing. Hotel marketing campaigns create web assets that have a compounding effect because they continue to generate value (bookings) over time without too much additional investment. Phuket CFOs will love that!

4. Social media marketing management of hotels in Phuket. Staff motivation and social marketing training.

5. Google My Business GMB help for hotels providing improvement and or set-up.

6. Review marketing and Google Places consultation for better Thai hotel marketing on Google Maps of Thailand and Google Earth. eg: Getting your Thai hotel links, photos and Thai hotel video marketing on www.mapgoogle.org (which gets 1 million views per year) and mapthailand.asia are good, inexpensive, Thai hotel marketing strategies.

7. Linkedin, Twitter, Facebook, etc.

8. CONTENT MARKETING

   1. Embed Phuket photos/full page ads for interesting content marketing Phuket hotels and things to do.

   2. Video production for hotels in Phuke including drone quadcopter fly-throughs. Get my professional film maker partner while he's in Thailand. A 2 day stay/famtour will give time to capture the best features of your Phuket hotel. "Content is king". Embed on your hotel video on your webpage/s. In the hands of your Phuket social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Phuket is AWESOME marketing. If your hotel in Phuket is not a luxury hotel, more of showing off the environment attractions your hotel is set in, is an option.

   3. FREE Photosphere VR video production during our 3 day fam tour.

9. Video Marketing for Phuket hotel marketing. Search Engine Optimisation SEO marketing of your Thailand hotel video on the world's 3rd most popular website / search engine: Youtube and your Phuket hotel on our Youtube Channel which has had over one million views.

10. PPC Marketing for Hotels in Phuket

    1. Publishing your large leaderboard size banner ads and or video marketing on POPULAR hotelsphuket.mobi hotel accommodation websites. Pay Per Click (PPC) or monthly flat rate @ 900 baht per month, online advertising for hotels marketing Phuket. We charge half the average, PPC rates, shown below, which hotel marketing managers / CFO in Phuket are currently paying per click:

    2. Sixty word advertorial with link to your Phuket hotel site on popular web pages, EG Accommodation Near Bangkok to upsell tourists in Bangkok to also visit Phuket,
       from 1,000b per month or 25b per click, which ever type of Phuket hotel online advertising investment you prefer.

    3. Market upsells to hotel guests while they sign-in to your hotel's WiFi. Promote your hotel restaurants / tour desk / other hotels in your hotel chain etc, with all the interactive options of web page offerings during WiFi sign-in.
       Also market survey hotel guests' personal data collection for remarketing when they sign-in to use your hotel's WiFi. For more reliable , affordable hotel WiFi marketing information, click the banner ad at the RHS of this page.

    4. Marketing discounts apply for not-for-profit organisations such as the:

       1. "Phuket Tourist Association"

       2. and for members of other hotel associations in and near Phuket.

    5. New Phuket hotel marketing manger job training. One 5 day x 90 minutes per day professional development training package for your Thai hotel marketing executives. Your hotel marketing investment in Thailand:  30,000,000 baht + 10,000 Thai baht travel expenses.

    6. ISO marketing. Image search optimisation. Get photos of Thai hotels showing up on Google searches, Panoramio and Flicker and Google maps.
       

    7. CONTENT Advertorial with your hotel link on popular web pages such as: hotelphuket.mobi @ $1 per day. That's a lot less than the cost of a Thai hotel room night but a BIG boost to revPAR (revenue Per Available Room) for hotels in Thailand.

    What hotel web marketing would you like to invest: 3,000b per month (+3,000b setup fee waived if taking on a minium of 6 months) or 18b per click (minimum marketing investment package 10,800b)?

11. Let "4 Web Marketing" manage pay per click marketing for Phuket hotels. Google's brand name for pay pay per click marketing is "Ad Words". PPC is good for short term events such as promotion of one off conference accommodation in Thailand at your hotel. eg etc, @ 75% discount off the market PPC rate. Free ad design. Let "4 Web Marketing" manage pay per click marketing campaign for hotel marketing Phuket.

12. SEO marketing has a much higher ROI than PPC. It takes time to build the lead generation factory which produces higher ROI. Your Phuket hotel will own that factory and can look forward to an on-going higher ROI than PPC even after you stop content marketing and SEO.

13. Social media marketing for Phuket hotels. Let "4 Web Marketing" manage your hotel's social media marketing in Thailand.

14. Free Phuket hotel marketing for CSR media releases. That includes hotel marketing seminars for hotel associations in and near Phuket.

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Arrival Stats Thailand

Tell 4 Web Marketing your contra incentive for marketing your hotel in Phuket? We're at our home in Thailand every year from December to end January so phone Suree or Skype Perth-.

Phuket Hotel Marketing

Page one of search engines for various phrases. Eg: "accommodation near bangkok" Do any hoteliers in Bangkok want 75% discount off the average market pay per click rate for marketing your hotel on this page?

Hotel Video Marketing Phuket Example:

Marketing for Independent Hotels in Phuket and Brand Marketing for Big Brand Hotel Chains Phuket Thailand

▲ Top Hotel Marketing Phuket Thailanvd