Hotel marketing in Malaysia is about revenue, not about how much you invest. Your hotel in Malaysia has an online marketing budget, even if you don’t think so. Commissions hotels pay in Malaysia to online travel agents are indirect marketing. What OTAs spend in web marketing to provide your Maylay hotel bookings, you repay them in commissions, plus the OTA's profit.
The alternative to commissions type hotel marketing Malaysia, which lines the pockets of OTAs, is investing in web marketing your own Malay hotel website:
- reinforces your hotel brand marketing, not the OTA's
- you won't have to spend every year for each guest. When new and repeat guests book via your Malay hotel website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information
An alternative to commissions Malay hotels pay to OTAs is investing in web marketing your own Malaysia hotel website:
The senario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing in Malaysia:
OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your Malay hotel marketing budget ploughed back into your own website marketing for brand marketing and loyalty is $46,500 pa
Hotel web marketing for hotel's in Malaysia includes consultation and or hands on internet marketing of hotels in Malaysia. Our winning web marketing strategies for online hotel marketing Malaysia include:Web Marketing Malaysia Home
Search Engine Optimisation SEO marketing your Malay hotel website
Video production for hotels in Malaysia including quadcopter fly-throughs. Get our professional American videographer while he's in southern Thailand till end of January 2015. Below is a sample:
Cheaper than you think. A 2 day stay/famtour will give time to capture the best features of your Malaysian hotel. In content marketing, "Content is king". Embed on your hotel video marketing page. In the hands of your Thai social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Malaysia is AWESOME marketing. If your hotel in Malaysia is not a luxury hotel, more of showing off the environmental attractions your hotel is set in is an option. For hotel video marketing in East Malaysia there is the added expense of airfares from Thailand or America.
Video marketing hotels in Malaysia including Malaysian hotel photos and videos in Google places pins showing on Google Maps and Google Places.
Video SEO Malaysia hotel marketing. Search Engine Optimisation SEO marketing of your Malay hotel video on the world's 3rd most popular website / search engine which delivers video marketing: YouTube.
Publishing your banner ads and video marketing on POPULAR Malaysia hotel accommodation websites.
Advertorial on popular web pages such as: www.accommodationnear.com/bestholidays/singapore.htm
Social network marketing of Malaysia hotels. Let "4 Web Marketing" manage your hotel's social media marketing in Malaysia .
PPC Marketing. Let "4 Web Marketing" manage pay per click marketing for Malaysia hotels.
Market research. Example research shows more people in most places search for a hotel in Kuala Lumpur than a hotel in KL:
Marketing discounts apply for not-for-profit organisations such as the Malaysia Hotels Association and for members of the Malaysia Hotels Association.
Contact Ben Grummels 4 Web Marketing with your incentive for our online marketing your hotel in Malaysia.
Malaysia Hotel Marketing
Page one of search engines for various phrases. Example: "accommodation near malaysia"
Keyword rich domain names assist in online Malaysian hotel marketing via search engines. Some of our "organic SERP" winners are yellow highlighted in the Hotel Marketing slideshow below
Marketing for Hotels near Malaysia
Web marketing example results for hotels near Malaysia :