Hotel marketing is about revenue, not about how much you invest. You have an online hotel marketing budget, even if you don’t think so. Commissions hotels pay to online travel agents are indirect marketing. What OTAs spend in their web marketing to provide your bookings, you repay them in commissions, plus their margin.
Alterative to commissions hotels pay to OTAs, investing in web marketing your own hotel website:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each client. When new and repeat guests book via your website, you're building loyalty. Guests know your site / your contact / booking information. You know their contact information.
The senario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing:
OTAs sell your rooms @ $100 per night taking $20 commission. Your hotel booking engine only takes $4 saving you $16. If you sold these 10 rooms directly from your own hotel site you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site web marketing for brand marketing and loyalty is $46,500 pa.
HELPING HOTEL MARKETING MANAGERS.
Hotel web marketing for hotel's world wide includes consultation and or hands on web marketing of hotels.
Web page analysis and online hotel marketing reports.
Search Engine Optimisation SEO marketing of your hotel website.
Helping hotel marketing managers convince C-level executives (CEO, COO, CFO) to shift more of the hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio of Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC. More acryonyms MCC (Marketing Campaign Cost) and CA (total Customers Aquired). SIMPLE formulas such as:
Social media marketing for hotels including video marketing.
Video production for hotel marketing including drone quadcopter fly-throughs with a HD video camera. Get our professional American videographer while he's in the region till end of January 2015. Below is his fly-through sample:
Cheaper than you think. A two day stay/famtour will give time to capture the best features of your hotel plus air fares plus expenses such as meals. In content marketing, "Content is king". Embed on your hotel video marketing page. In the hands of your travel agents, travel wholesalers and or social MEDIA marketer's job of creating buzz marketing, aerial video of hotels is AWESOME marketing. If your hotel in is not a luxury hotel, more showing off environmental attractions near your hotel is an option.
Set-up pay per click marketing for hotels including landing pages which reduce your cost per click. There are only two scenarios when people search for your hotel by name:
You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site.
OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15-20% commission, some of which they invest in more targeting of your hotel brand name.
Best hotel domain name consultation for your hotel. If the best hotel domain name is taken we've got hundreds for you to buy or lease.
Google Places consultation for better hotel marketing on Google Maps and Google Earth. eg: Getting your hotel photos and hotel video on your Google Places pin. All our hotel marketing clients get a free linked pin on www.mapgoogle.org which gets 1,500 views per day.
Link building for hotel websites.
Video SEO marketing for page one on YouTube. Performance Example
Publishing your banner ads and video broadcast (netcast) marketing on POPULAR hotel accommodation websites. We can act as media buyers for your online hotel marketing campaigns.
SMO Social Media Optimisation. Let "4 Web Marketing" manage your hotel's social media marketing. Have you got share and follow buttons on your web pages? Do you get social media marketing statistical reports?
What this luxury 5 star beachfront south east Asian hotel did for the manager of 4 Web Marketing: Provided hotel accommodation and restaurant meals for 8 days for 2 people.
ContactBen Grummels4 Web Marketing +61418958799 with your incentive for marketing your hotel? If you want personal consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel. Airlines have a lot to benefit with travel destination marketing.
Hotel Marketing Results
Page one of search engines for various phrases. Our "organic SERP" winners are yellow highlighted in slideshow examples below. Go to the hotel marketing slide show if you can't see it.