Hotel marketing in Bali is about revenue, not about how much you invest. Your hotel in Bali has an online marketing budget, even if you don’t think so. Commissions hotels pay in Bali to online travel agents are indirect marketing. What OTAs spend in web marketing to provide your Bali hotel bookings, you repay them in commissions, plus the OTA's profit.
The alternative to commission type hotel marketing Bali, which lines the pockets of OTAs, is investing in web marketing your own Bali hotel website. DIY:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each guest. When new and repeat guests book via your Bali hotel website, you're building customer loyalty. Guests know your site / your contact / booking information. You know their contact information
An alternative to commissions Bali hotels pay to OTAs is investing in web marketing your own Bali hotel website:
The senario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing in Bali:
OTAs sell your rooms @ $100 per night taking $20 commission. Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your Bali hotel marketing budget ploughed back into your own website marketing for brand marketing and loyalty is $46,500 pa
WEB MARKETING PROFESSIONAL DEVELOPMENT FOR BALI HOTEL MARKETING MANAGERS
Included in our digital marketing training for executives with hotel marketing jobs in Bali:
Bali hotel market research. Example shows Bali is the most popular international destination for Western Australians. With high disposable incomes from this boom state, it's worthwhile for Bali hotel marketing managers to run destination marketing campaigns in WA to attract tourists from WA. We can assist with selection of an Australian advertising agency.
Search Engine Optimisation SEO marketing of your Bali hotel website
Helping executives with the job of Bali hotel marketing manager, convince C-level executives (CEO, COO, CFO) to shift more of your Bali hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio between Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC. More acryonyms MCC (Marketing Campaign Cost), CPL (Cost Per Lead) and CA (total Customers Aquired). SIMPLE formulas such as:
CFO like numbers such as spend this rupiah, get these dollars back. Track, measure, analyse, improve ROI in digital marketing. Hotel marketing campaigns create web assets that have a compounding effect because they continue to generate value (bookings) over time without too much additional investment. Bali CFOs will love that!
Google+ Local review marketing and Google Places consultation for better hotel marketing on Google Maps and Google Earth. eg: Getting your Bali hotel photos and hotel video on your free Google Places pin.
Content Marketing Bali
Photosphere advice. Which photographers in Bali Google recommends, Who and how to use these internal "Street View" type photos to promote your Bali hotel destination marketing with spectacular content marketing.
Video production Bali. Get our professional American film maker, quadcopter aerial videographer and family member to film video fly-throughs inside and outside before he returns to full time cinematography in America.
Video marketing hotels in Bali including video SEO Bali hotel marketing for page one on YouTube. SEO Search Engine Optimisation marketing of your Bali hotel video on the world's 3rd most popular website / search engine which delivers video marketing: YouTube.
PPC Marketing for Hotels in Bali
Publishing your large leaderboard size banner ads and or video marketing on POPULAR Bali hotel accommodation websites. Pay Per Click (PPC) or monthly flat rate @ 100,000 rupiah per month online advertising for Bali hotels. We charge a quarter of the average PPC rates, shown below, which Bali hotel marketing managers / CFO are currently paying per click:
Let "4 Web Marketing" manage pay per click marketing for Bali hotels. Google's brand name for pay pay per click marketing is "Ad Words". PPC is good for short term events such as promotion of one off Bali conference accommodation at your hotel. eg www.accommodationbali.info etc, @ 75% discount off the market PPC rate. Free ad design. Let "4 Web Marketing" manage pay per click marketing campaign for hotel marketing Bali.
SEO marketing has a much higher ROI than PPC. It takes time to build the lead generation factory which produces higher ROI. Your hotel will own that factory and can look forward to an on-going higher ROI than PPC even after you stop content marketing and SEO.
Sixty word advertorial with link to your Bali hotel site on popular web pages such as: www.accommodationnear.com/beach/bali.htm from 1 mill rupiah per month or 100,000 rupiah per month or 10,000 rp per click, which ever type of hotel marketing investment you prefer.
Marketing discounts apply for not-for-profit organisations such as the Bali Hotels Association and for members of the Bali Hotels Association.
New Bali hotel marketing manger job training. One 5 day x 90 minutes per day professional development training package for your Bali hotel marketing executives. Bali marketing investment @10 mill rupiah + 4 mill rupiah travel expenses from Perth Australia.
Bali Hotel Marketing Clients:
Discovery Kartika Plaza and Nusa Dua Hotel & Spa, training for Bali hotel marketing managers and other executives we did for these luxury 5 star beachfront hotels:
Web marketing consultation for their marketing executives.
Banner ad on my Google winning page for "accommodation kuta beach bali" linked to my keyword rich domain name www.hotelkutabeach.com which redirects for good web marketing for this hotel.