Hotel marketing is about revPAR, not about
how much hotels invest.
have a hotel digital marketing budget, even if you don’t
80+% of the online travel agency (OTA) industry is owned by two
hotel marketing giants:Booking Holdings (who own
Booking.com, Kayak, Agoda etc
) and Expedia (Hotels.com, Orbitz and Travelocity).
Together they have put hoteliers at their mercy,
swapping reach for high commission fees.
There is an alternative marketing strategy for your hotel
Commissions hotels pay to online travel agents (OTAs) are indirect
marketing. OTA spend on their
digital marketing to provide your bookings,
you repay them in commissions, plus their profit
Alterative to commissions hotels pay to OTAs is investing in digital
marketing your own hotel website:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each client. When new and
repeat guests book via your website, you're building loyalty. Guests
know your site / your contact / booking information. You know their
The scenario of diverting commissions of 10 rooms from OTAs to your your
own hotel marketing:
OTAs sell your rooms @ $100 per night. Thier commission
hotel booking engine only takes $4 saving you $16. If you sold these
10 rooms directly from your own hotel site you'd save $16 per room per
day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed
back into your own site web marketing for brand marketing and loyalty
is $46,500 pa.
HOTEL MARKETING MANAGERS.
In the past hotel marketing managers have been too busy working
in their hotel business than working
on their hotel
business. With travel restrictions in 2021 hitting hotels hard,
there is no excuse for hotel GMs and CFOs not to invest in high
level professional development of their hotel marketing executives.
Now is THE TIME to prepare for the inevitable post-covid travel boom
in the latter half of 2021. Get your hotel marketing managers
trained in the lastest digital marketing strategies. You're
competitors are investing now in their marketing executives.
Hotel digital marketing for hotel's world wide includes consultation and
or hands on SEO of hotels.
page analysis and online hotel marketing reports.
Helping hotel marketing managers convince C-level executives
(CEO, COO, CFO) to shift more of the hotel's marketing budget from
traditional marketing to digital marketing, starting with talking
CFO jargon such as ROI, The ratio of Life Time Value of a Customer
to Customer Aquisition Cost. LTV:CAC. More acryonyms MCC (Marketing
Campaign Cost) and CA (total Customers Aquired). SIMPLE formulas
media marketing for hotels including video marketing.
Google My Business help for a boost in LOCAL search results.
GMB is free but us showing you how to maximise benefit from GMB
Video marketing for hotels. You
might have a nice drone video promotion of your hotel but how
many views has it had? Our Youtube views are over 2M.
pay per click marketing for hotels including landing pages which
reduce your cost per click. There are only two scenarios when people
search for your hotel by name:
You are showing a PPC ad for your hotel along the lines of “Official
Site, Book Direct, More info.” You get the click and convert
them on your hotel site.
OTAs and resellers have no competition from you (YAHOO!) for
their ads offering “Best Rate Guaranteed, No Cancellation
Fee, More info!” OTA get the click and sells your room,
making 15-20% commission, some of which they invest in more
targeting of your hotel brand name.
Social Media Optimisation. Let "4 Web Marketing"
manage your hotel's social
media marketing. Have you got share and follow buttons
on your web pages? Do you get social media marketing statistical
phone audio on hold. Let phone
callers to your hotel choose music, podcast, quizz, etc while your
hotel markets to them and gather's data about them. Less hangups
caused by boring muzak.
upsells to hotel guests such as hotel restaurants or tour desk,
with all the interactive options of web page offering during WiFi
sign-in. Also market survey hotel guests' personal data collection
for remarketing when they sign-in to use your hotel's WiFi. See
banner ad at RHS of this page for more affordable, reliable hotel
marketing during WiFi sign-in.
Marketing. Let "4 Web Marketing" manage
your hotel's pay per click marketing.
What this luxury 5 star beachfront south east Asian hotel did for
the manager of 4 Web Marketing: Provided hotel accommodation
and restaurant meals for 8 days for 2 people.
4 Web Marketing +61-418958799 with your incentive for marketing your
hotel? If you want personal consultation for your hotel marketing
staff and executives, think about working with an airline to get me
to your hotel. Airlines have a lot to benefit with travel destination
Hotel Marketing Results
Page one of search engines for various phrases. Our "organic
SERP" winners are yellow highlighted in slideshow examples below.
Go to the
hotel marketing slide show if you can't see it.
Online Hotel Marketing
cheap discount star
luxury beach holiday
hotel accommodation deal rent best hotel
apartment accomodation service condo self-contained
train station honeymoon river road. In
the street island mountain east south
north west phone contact map beachfront
seaside location port harbour harbor centre CBD
A must read book, The Grand Life by
Patrick Griffin OMA, past president of the Australian Hotels Association.
A funny, moving and heartfelt memoir of social upheaval from post-war
Britain to the digital age.