What is Corporate Design?
Corporate Design may be defined as a
deliberately planned all encompassing design program which
provides a clear, concise, uniform - but not necessarily equal,
monotone - style characteristic for the products, services and
organization of an enterprise. Optical continuity with regards
to the Corporate Identity, results from the uniform interaction
of brand, product, graphic and architectural design.
A CD is an image of the harmony of enterprise plans, goals,
actions, communication and exterior appearance. It visualizes
the specific business competence and the way the company sees
itself. It provides the company with a clear-cut, visible
presence, profiles it against it competitors, and helps to win
attention and positive desire for its products and services
What includes Corporate Design:
Corporate logos - If you do not have one we
will develop one.
Corporate colour(s) - do they match you service image?
Company Stationery - Letterheads, envelopes, business cards,
homepage, newsletter etc