FAQ: What is the difference between email marketing Australian style and spam ( junk mail )? Spam includes sending massive numbers of emails to unqualified email lists without recipients' authority.
Email marketing can include collecting email addresses of existing customers with their permission, ie they opt-in to receive your email messages of interest to them. This is described as "opt-in email marketing" or "permission email marketing". Each message usually contains an option for recipients to be removed from emailing lists. When you send regular email messages that look more like an on-line magazine, they are referred to as ezines.
You need to offer your potential subscribers an incentive, to subscribe to email marketing such as:
solutions / problem solving
"Cool" attachments such as entertaining short video clips. Once sent to a few "influencers" such as community webmasters, these emails spread like wildfire from peer to peer. See Viral Marketing.
400,000 uniquely Australian opt in email contacts available, Australia's largest audited permission member email marketing database.
Business to Consumers Email Marketing - Business to Business Email Marketing.
Email Marketing Categories (Email marketing recipient demographics)
For more Email Marketing Australia information:
EMAIL FORMAT: According to mid 2003 surveys 99% of Internet users are able to view professional-looking HTML emails. Approximately 20% preferred to receive plain text e-mails instead.
Most popular email programs for casual users were Outlook Express (34%), AOL 6.0 to 8.0 (17%), Yahoo! Mail (13%), Outlook 98/2000/XP (12%), and Hotmail (10%). Business users, on the other hand, preferred Outlook 98/2000/XP (48%), Outlook Express (27%), and Eudora (11%) Source: Wilson Web
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