Banner Adds
Email: Linked Banner Adds
BANNER ADDS
"Banner Add" - a MUST for internet marketing. Placing your online banner adds with 4 Web Marketing can deliver your advertising message to a unique section of the of any target market and to the many customers who visit our website. Free banner adds are offered in exchange for 4 Web Marketing's banner add on similarly popular page. Internet users are typically aged between 22 and 44, predominantly male (60%), with higher than average disposable incomes. Each month approximately 45,000 thousand hits on 4 Web Marketing pages are displayed to Internet users in Perth Australia and internationally.
An online advertising campaign including banner adds with 4 Web Marketing Australia can help you:
Alert Internet users about your business or services
Raise brand and product awareness
Increase the number of visitors to your website
Increase product / service sales
Banner Ad Size
Banner advertising forms the majority of advertising on the Web. It is a powerful advertising medium that can be used for both brand awareness and direct marketing campaigns.
An advertising banner is a graphic image on a web page that is linked to a location chosen by the advertiser (e.g. the advertiser's website).
How Banner Advertising Works with 4 Web Marketing
Displayed in Figure 1 below is an example of an advertising banner.
STATIC BANNER ADDS
with monthly fees
Height = 55 Pixels
Width = 244 Pixels
Figure 1
Aust$200 pa placement free on any of our sites.
Aust$50 set-up charge, paid once for each banner file. This charge also applies if a banner is replaced
Static banner add as an animated gif
60 Pixels
HeightWidth = 468 Pixels
Figure 2
Aust$364 per year banner add placement fee on any of our websites.
www.4webmarketing.biz 12,000 visitors & 177,000 hits a month
www.perthperth.com business directory 6,000 page views per month
www.accommodationperth.info 7,000 visitors and 151,886 hits a month
www.scarboro.info 8,000 page views per month.
www.realestateagentperth.org 1,800 page views per month
Aust$50 set-up charge, paid once for each banner add file. This charge also applies if a banner add is replaced
Rotating Linked Banner Adds
Free DHTML scripts provided by
Dynamic Drive
Linked (click it) 10 cent per 60 seconds on any page except home pages.
Linked rotating banner adds are very targeted. Surfers looking for widgets will see your linked sales information about widgets. Very powerful advertising. A lot less costly investment than radio or television adverting rates and MUCH MORE TARGETED. Note one of the above banners is animated. Clients who purchase our Gold Search Search Engine Marketing Plan get full size "free banner add design" and "free banner add" placement on a number of pages on a number of sites.
Advertising Banner Features:
When an Internet user clicks-on the banner they will be taken to a page on the advertiser's website or to another page on 4 Web Marketing's website designed for the advertiser. The page the Internet user is taken to usually contains the full advertising material that you want to present to your customers, such as a sales brochure, product catalogue, special offer etc. If you were to click-on the banner in Figure 1 you will be taken to the 4 Web Marketing's graphic art gallery in Perth Australia. Any of these styles can be emulated to produce your banner.
Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall and click-through. The banner in Figure 1 is an "Animated GIF" file. The banner image is an animation created by combining multiple GIF image files into a single file. The result is multiple images, displayed one after another, that give the appearance of movement.
Each time a user visits a page on a site they will can see a different banner add, selected from the pool of advertising banners. By rotating banner adds in this way we make our website advertising more appealing to our customers and at less than 1 cent per 60 seconds.
When an user moves their mouse pointer over the banner a brief message appears, usually instructing the user to click-on the banner for more information.
The number of times your banner add was displayed and how many times it was clicked-on. When a banner add is displayed on a page we call this an "Impression". When a banner is clicked-on we call this a "click-through". These are standard terms used in the Internet advertising industry.
Banner Add Placement on winning pages, Less Than Aust$1 per day.
Placement charge for a single advertising banner varies from site to site. The more exposure the site and more exposure your banner add, the more site owners charge. Following are rates for banner adds on
30 cents per click. See Pay Per Click (PPC)
Aust$100 * set-up charge, paid once for each banner file. This charge also applies if a banner is replaced.
Placement of banner adds on pages depend on how popular the page is. To calculate our p.a. estimate divide 100,000,000 by our site popularity (100,000th April'05) = Aust$1,000
Example 2: our www.perthperth.com (100,000th) and www.scarboro.info (200,000th). Banner ad placement on these pages would be approximately Aust$1,000 p.a. or half this if paying 12 months upfront.Banner DESIGN packages do not include the Aust$364 per year placement charges.
Placing Your Banner Addvertising With 4 Web Marketing
You can place your advertising with 4 Web Marketing by completing two simple steps:
Purchase an animated advertising banner design package from 4 Web Marketing or have an advertising banner designed for you that meets 4 Web Marketing's or other site owners requirements in terms of banner dimensions and file size limit (stated above).
Increasingly, the Internet is the place where people go to find information about products and services. Make sure you make your presence felt.
We look forward to seeing your linked advertising banner on one of our sites or any other site that you nominate and that is willing to display your banner add.
Text links like www.perthperth.com are inexpensive. Price depends on location and popularity of page.
Linked Banner Add Designer
4 Web Marking
194 The Esplanade
Scarborough Perth
Western Australia
Australia 6019
Email: Linked Banner Add Designer
