Tourism Marketing Australia

Australian tourism marketing is specialised. There are many great Australian tourism marketing successes.  Tourism and hotel marketing Australia wide and world wide is most cost effectively done by Australian hotel marketers. We're not about web design, though we can recommend professionals if you don't have a site or if your old site isn't mobile-friendly. We're about SIGNFICANTLY improving your revPAR.

If we can SEO COMPETETIVE phrases..
Hotel Marketing Asia
.. we can do it for your hotel at your location.

8.4 million visitors arrive in Australia per year. During the 2021 Covid Virus year with no international tourists and travel restrictions the hospitality industry lost about $50b! With Australian border restrictions easing it's imperitive to invest in good hotel marketing in 2022. My hotel SEO clients have long claimed they were too busy working in their business. Now is the time to do marketing work ON your hotel business. Now is the time to prepare for the inevitable post Covid 19 tourism boom. R U getting your share of tourist arrivals in your state at your tourist operation or hotel? See Australian tourism arrival stats below.

Tourism Marketing, Australian Hotel Web Marketing Case:

One of our small hotel clients we consult to spends $6,000 a year on their Australian hotel website marketing.  They pull in $40,000 worth of bookings a week from it.  Admittedly that's not profit but crunch those numbers and in any bean counter's books they're damn good.  Why?  Not because their website looks better than yours but PRIMARILY because travellers searching for accommodation in their location find them near the top of page one of search engine results. Another accommodation property client we do tourism marketing for in Australia gets over 90% of its bookings directly via search engines. Not by OTAs.  We can do the same for your Australian hospitality industry. Our winning SEO for hotels works out at $70 per hour with hotel marketing discounts during travel restrictions to easy pain for the tourism industry. I'll even accept accommodation vouchers for hotels in Western Australia.

HOTEL SITE POPULARITY STATS MARKETING KPI

Below is an example of hotel site popularity reporting that Australian hotel marketing managers should be including in their monthly hotel marketing reports to hotel GMs, CFOs and other hotel executives.

TOURISM STATS AUSTRALIA

I offer free tracking of your hotel site popularity ranking using data from Alexa/siteinfo which is owned by the richest man in the world. Data driving the above chart comes from the Au Hotels tab on my Google site popularity sheet. Full screen hotel site popularity charts show there too. Australian hotel marketing managers can contact Ben to add your hotel's site popularity to our Google sheet free of charge, for either public or private view. Example Alexa hotel data source:


hotel marketing Australia
Australian Tourism Marketing Australia Budgets
business tourism marketing Australia
Business Tourism Marketing Budgets pa.

EFFECT OF COVID ON TOURIST ARRIVALS IN AUSTRALIA

covid effect on tourist arrivals Australia chart

The arrivals stats chart above show the effect of covid on the international tourism industry in Australia.
The table below shows the amount in dollars of how much outbound tourists were spending before covid hit. with Australia listed second in to Thailand in all of Asia. With 2021 international travel restrictions some of this will be spent on domestic tourism. Hotels at destinations like Broome are booming after the Western Australian government subsidised flights from Perth.

Outbound Australian tourist spend chart before covid.
outbound Australian tourist spend chart

ACCOMMODATION ROOM OCCUPANCY RATE AUSTRALIA
Hotel Room Occupancy Rate Australia

Show off your hotel with more good content marketing using Google's Business View for hotels. Example:

If you want help on marketing your Australian hotel like this, phone Ben on +61 418958799. Cheap 360 degree VR Photos of Hotel Rooms.

The Grand Life book is the 2021 must read book, by Patrick Griffin OAM, past presidentLuxury Australian hotelier's book, the Grand Life by Patrick Griffin. of the Australian Hotels Association.

​​A funny, moving and heartfelt memoir of social upheaval from post-war Britain to the digital age.

Since 2002 this web pages has been Google first for “hotel marketing australia”. By coincidence, I met Patrick while he was building a house on the bank of the Mekong River in 2012, about 3Km from our house. For years Patrick has told me of his wonderful, interesting adventures from his interesting grand life, and his funny exchanges with grand people. You just gotta buy THE Grand Life book.

Why Digital Marketing for Tourism Marketing Australia?

  1. We are currently the best digital marketers in Australia and among the best in the world. That comes from full time digital marketing experience since 1999 BG (Before Google)

    See more of our example organic SERP competitive phrase winners yellow highlighted via SERP screenshots.

  2. Digital Marketing Testimonials.

  3. Free introductory digital marketing consultation for Australian hoteliers by phoning Ben on 0418 958 799 including a review/report about your hotel's home page SEO factors.

  4. Cost : Benefit.  In the USA, digital marketing campaigns can cost US$30,000.  We do the same for Australian tourism businesses at a fraction of this with digital marketing  starting at Aust$99 pw including social media marketing management.  What would this amount of web marketing get you?  It got 4 Web Marketing's brandmarketingaustralia.com on page one of search engines for phrases such as brand marketing australia.   Even if you are small in the Australian hospitality industry or just starting out, you can get your tourism marketing message out Australia wide and to travellers world wide in full, animated, living colour 24/7/365 with a small hotel marketing budget.

  5. Digital Tourism Marketing can get your Australian tourism sales information in front of the eye balls of international travellers specifically searching for Australian tourism information which your website offers.Australian trade

  6. 4 Web Marketing's Tourism Marketing Australian division is Australian owned and operated by a leader of international tourism marketing overseas for 10 years.  The profits stay in Australia.  2/3 of our clients are Australian.  4 Web Marketing have successfully exported our wining Australian tourism digital marketing services to international tourism clients using digital marketing strategies.

  7. I'm Ben the 4 Web Marketing's Western Australian managing director. I've had formal cross cultural training by the Australian Overseas Service Bureau and has lived and work overseas for 11 years, successfully marketing tourism services to international clients. This positions me for tourism marketing development in Australia by combining a successful experience in: hospitality industry marketing, community development in Australia and internationally, with his world beating tourism marketing success.

  8. Free map marketing for all clients. Your linked pins on our many popular maps. Eg mapgoogle.org

  9. For Australian hotel online advertising we offer 50% off the market Pay Per Click rate on our popular hotel and destination websites. Eg see my Hotel Marketing Gold Coast, page for affordable online advertising rates on a popular website.
    our
    perthperth.com which is more popular according to Alexa than westernaustralia.com.

    Question: Who sets the market PPC (CPC) rate? Answer: Adwords.

  10. English translations of your Australian tourism websites for Australian tourism marketing to Europe and Asia.

  11. Lots of free digital marketing advice. Here's a tip: Page load speed is an important search engine ranking signal. That's even more true for searches using a mobile device such as a smart phone because search engines don't want to inflict heavy data downloads, especially over the mobile network. Let's face it, most travellers while travelling use their mobile phone to search for hotels. Phone Ben on 0418958799 for free analysis a hotel's web page load speed:

    • We give you a page load speed score report,

    • Resources, ie, optimised images of every image on your webpage for your web designer to replace and

    • For Australian hotels using the Wordpress CMS, we offer SEO advice starting with a free consultation as how to fix/improve your hotel's web page load speed.
       SEO marketing consultation

    Another marketing tip: Don't wave the white flag to OTAs. For a number of reasons it's better invest in your OWN hotel marketing than subsidising an OTA's.
    OTA commissions

    Book accommodation direct Australia



     

    2021 Tourism Spending
    2020 Tourism Spending

    Domestic visitor spend stats Australia 2021
    Visitor spend stats reason Australia.

    Improve RevPAR with hotel Marketing Australia

    hotel marketing Australia
    Online video hotel Marketing Australia

    Linked Banner Ads available less than $1 per day.

    Contact Australia's best hotel marketer.


    Australian Tourism News:

    +61 4189 58 799

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    Want to boost your room occupancy rate, better still revenue per available room (RevPAR) or tour booking rate? Complete the tourism marketing contact form below and we'll discuss with you how, VERY cost effectively.

    Contact us if your hotel is not marketed via our Australian accommodation list.

    Hotel Marketing Asia if you forget this link, Google it, We're Google first for "hotel marketing asia"

    Get our Hotel or Tourism Operation on the popular 1 million view per year
    Holiday Map of Australia when you become our client.

    Tourism marketing and community development in the Cook Islands for 10 years.
    tourism marketer australia
    Ben Grummels got on the front cover of the Cook Islands Lonely Plant book. I give tourism digital marketing discounts for not for profit organisations Australia wide such as tourist bureaus, Meetings and Events Australia of which Ben was a member, etc.Meetings and Events Australia

    4 Web marketing offer generous discounts to not-for-profit hotel associations organisations. Australian regional development organisations, Community IT centres, etc. 

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