SMO in Australia and overseas has openned an opportunity for peer to peer marketing. What better recommendation for brand marketing of a product or service than from a friend or colleague. Australian social media marketing connects Australian peers and groups. The huge growth in popularity of social media websites such as FaceBook, Twitter, Linkedin, Pinterest and Instagram, etc tell us that social media marketing strategies including Social Media Optimisation (SMO), along with other web marketing strageties such as SEO are important, cost effective marketing tools.
Google tracks social media activity about web pages. The more activity the better you web page performs in the SERPs. (search engine result pages)
SMO is for brand marketing rather than revenue generation. If you're looking for faster revenue, invest in search engine optimization over social media.
Don't mistake SMO as an alternative to quality backlink building. Most social sites only give you "nofollow" back links.
If you're a user of social media marketing and want to know more, phone our Australian social media marketing consultants for advice on social media marketing.
Links from social media sites to your site boost your page's performace in search engine results pages (SERP). Think link building Australia.
Mix, Deliscious etc are bookmarking sites but have a social media marketing component to them.
SMO marketing includes cost effective promotion of:
Put "social sharing buttons" ("social media sharing buttons") such as "Like" links / buttons / badges on your web pages. Once clicked, your page shows on their Social media pages.
I like the simplicity of how "Addthis" gives you html code to put on your web pages and also reports share stats.
Click my social media buttons on the left side of this webpage, then login to your social media websites like Facebook to see how this page displays on your wall. Not only good for human traffic but Google takes note of social media which impacts on search results. See "Google Analytics Social Engagement" reports.
Instead of time consuming posting to one social network at a time, use software which can populate all your social media accounts at one time.
Adding social media feeds to web pages or teaching you how to add social media feeds to your web page such as the Twitter widget to the right of this page.
Join & create Australian social groups and Australian business groups.
Send welcome messages to new members of social groups.
Create events for your social groups.
Grow your number of interested friends or members of a group.
If you have a website incorporate your favourite network marketing site APIs into it.
Upload rich multi-media such as photos and videos
Link building from social your social media sites, however they'll only be "nofollow"
links. Good for humans but blocked to search engine spiders.
Blog controversial topics to bring visitor opinions. "There's no such thing as bad advertising. There's only advertising."
The cost of managing your organisation's SMO marketing depends on how much your in house marketing manager does and how much we do. For example we can set-up a FaceBook group or Linkedin group for you but if you let your competitors join they will post their marketing. Cost of SMO marketing in Australia depends on who keeps an eye on your social media account. As a rule of thumb we charge $77 Australian dollars per hour with a minimum of 2 hour per month for SMO services such as:
Moderation of what is written on your social media pages.
Stimulating, interactive social media conversations with your customers.
Social Media Reporting
If you want to know more about SEO vs SMO there are many forums with this web marketing topic.
For social media marketing strategies telephone influencer Ben here or
or message me via
Twitter.com my favourite social media platform because of its brefity and because they didn't buckle to FBI requests for their users private information.
or connect via
Linkedin the social media platform for business, owned by Microsoft.
A partner said Google+ is a ghost town. However it should not be ignored. While Google+ is not as popular as Twitter nor Facebook, it has better implications for the Google search engine. Google+ is integrated with Google Maps, Youtube, etc. What you post on Google shows up IMMEDDIATELY on the Google search engine and REALLY high if one of your
Your Google My Business listing shows up prominently on the right hand side of Google SERPs.
Google introduced a new method of posting rich snippets which show up for a week under your Google My Business profile at the RHS of Google SERPs.
Feel welcome to post up to ONE free promotional post per month in our Google+ Perth open community, or more if it's in the public interest. It HAS to be about Perth WA. If not you'll be banned as a spammer which puts a black mark against your Google+ profile.
Common SMO tools include a dashboard, the ability to find, schedual and repost automatically to multiple social media sites. That's right. One post out there on multiple social sites with one go. Some also have statistical reporting. A list of some SMO tools is below. We haven't tried all so can't yet compare performance of SMO tools. Selection depends on what you want to achieve and how many features you want to configure and learn.
Sales Force Marketing In The Cloud
Canva - good for beginners
Social Network Marketing Australia