Political campaign marketing in Australia, for the 2019 Australian Federal elections, has moved even more online than previous campaigns. With Scomo being an ex tourism marketing man we can expect the Liberal Party to make the most of their smaller political campaign marketing budget than the union funded Labor Party.
Data source: Alexa. Y-axis is the reciprocal of Australian political party website popularity ranking
We offer Australia's best digital marketing as part of any Australian political candidates' marketing mix. Let us demonstrate how our political web marketing campaign will be more targeted for your electorate, especially in important marginal electorates. Digital political campaign marketing is better value compared to any other media. If you are a political campaign manager and want successful Australian political campaign marketing strategies to drive your precious marketing budget further, with more Australian voters seeing your party's political brand and ideas then contact Ben Grummels of 4 Web Marketing via our online form. As professionals we apply political marketing campaigns for Australian candidates.
Online political campaign marketing in the previous US Presidential elections made a huge difference to the political fortunes of Presidential candidates. We're not saying stop kissing babies and door knocking constituents but get with cost effective modern web marketing methods by including web marketing strategies in the mix of all political advertising.
Successful web marketing strategies for Australian politicians include:
SEO to make your site popular not only with people who search politicians' name/brand but generic phrases such as "political candidate your electorate 2019" should be easy to get on top of SERPs (Search Engine Result Pages).
SEM (Search Engine Marketing = Pay Per Click PPC marketing with search engines of which Google Adwords, now called Google Ads is the most famous PPC brand). For $900 we'll set-up and manage your Adwords campaign for 3 months before the 2019 political campaign marketing season.
Social media marketing. For example:
Facebook campaign customised to reach suburbs in your electorate.
Google Plus brand / GMB pages
Video marketing eg YouTube. Want to run you TV ads online too? Talk with us about launching your political TV advertising from popular Australian websites.
Advertorials and free political messages on a POPULAR Australian website.
If you are a political campaign marketing manager or political campaign strategy manager in Australia, please see our marketing media cost benefit comparison before allocating your Political marketing budget for the 2019 Federal election campaign begins. Also please see web marketing time line to understand that if you want search engine position in the "organic search results", you need to plan your political election campaign marketing months ahead.
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If you think having a website designed (only) means an effective web based political marketing campaign, think again. Just because you've spent thousands of Australian dollars on your online political marketing campaign, it does not me that is effective. We offer candidates for the 2019 Australian Federal Elections a free site popularity report for their web site similar to the example above with competitor analysis showing the popularity of opponent websites.
Want your political campaign marketing to reach Australian overseas? The web via search engines is the way to go.
Web Marketing Consulting. Choosing Web Marketing Options
Reports including free "Page Speed" and "User Experience" reports.
Web Development Planning including