Manage Pay Per Click (PPC) Engines
Recently pay engines have become popular. The most popular
is Overture a subsidiary of Yahoo. With these, you don't actually pay to submit. Instead, you
create an account and bid against other webmasters for a position in their
index on specific keywords. In other words, instead of getting a higher
position by the relevancy of your web pages to a keyword search, you get
placed higher as long as you make a higher bid on the keyword than someone
else. To be number 1 on a keyword search, you only need to be the highest
bidder. The second highest bidder gets number 2, and so on. Each time
someone does a keyword search that you are bidding on, and clicks on your
link, you get charged the amount of your bid.
Like the other search engines, some of the paid placement engines have
agreements with other engines. So, being number one on a paid placement
engine may make you number one on a completely unrelated engine as well.
But remember, the moment someone outbids you, your position falls. 4
Web Marketing can consult with you and manage your PPC bidding for search engine placement for
you.
With Google's Pay Per Click Adwords you set the amount you want to
pay per day or month.
Fee depends on which search
engines you want to work with, pay per click
consultation time @
US$100 hour each month. PPC bids
@ cost depending on search engine. Any
pay per click bid amount acceptable. |
