Financial services marketing in Australia has moved online in a big way. With more customers searching and comparing online for the best financial services deals, billions of dollars worth of business ride on the back of effective digital marketing of financial services Australia wide.
The big 4 financial services companies in Australia and their international partners invest in a lot in financial services marketing with a big emphasis on digital marketing. Their advisory businesses have bought up digital marketing companies, martechs and advertising companies.
BIG 4 SITE POPULARITY
I don't mean the big four banks. If you want to see that chart, go to the spreadsheet "Fin" tab
In Australia the big 4 advisory divisions have vacuumed up boutique digital marketing businesses. In some cases their digital marketing, IP control and brand marketing failures were typical of clever-dick marketers. (We're Google first for "brand marketing australia")
It is easy to up-sell to existing customers but every new financial services
customer is an opportunity to have them tell other potentially new customers
about your financial services and an opportunity to market your other financial
"Pull marketing" for financial services marketing Australia wide includes:
Your incentive offer to 4 Digital Marketing such as PPC or enquiries or signups determines factors such as how big your ad is, exclusivity, how high up the page, below or above the fold etc.
When it comes to financial services marketing, don't leave your digital marketing to in-house amateurs or Australian advertising agencies to mark it up and outsource it to financial services marketing companies which can't demonstrate good search engine position for COMPETITIVE phrases or cannot show site popularity they achieved for their clients. "Show me the money" and we'll provide the best digital marketing of your financial services in Australia.
Ziksu neo-bank, an Australian fintech company, with an Australian government financial services regulatory approval/license, is based in Perth Australia.
Ziksu have launched their QR code scan and pay, secure mobile phone app. Benefits of their neobanking service in Australia include:
Photo of the Ziksu banking company launch at Perth Stadium, Mid 2021.
QR scan and pay is popular overseas. Ziksu has brought this fintech to Australia.
Download the Ziksu App to start paying and receiving money Australia wide now.
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