Financial services marketing in Australia has moved online in a big way.
With more customers searching and comparing online for the best financial services
deals, billions of dollars worth of business ride on the back of effective
digital marketing of financial services Australia wide.
The big 4 financial services companies in Australia and their
international partners invest in a lot in financial services marketing with a
big emphasis on digital marketing. Their advisory businesses have bought up
digital marketing companies, martechs and advertising companies.
BIG 4 SITE POPULARITY
I don't mean the big four banks. If you want to see that chart, go to the
spreadsheet "Fin" tab
Australia the big 4 advisory divisions have vacuumed up boutique digital
marketing businesses. In some cases their digital marketing, IP control
and brand marketing failures were typical of clever-dick marketers. (We're
Google first for "brand
It is easy to up-sell to existing customers but every new financial services
customer is an opportunity to have them tell other potentially new customers
about your financial services and an opportunity to market your other financial
BENEFITS OF DIGITAL MARKETING SERVICES FOR
AUSTRALIAN FINANCIAL BUSINESSES
"Pull marketing" for financial services marketing
Australia wide includes:
Expert SEO of your pages so that they perform better on search engines.
SEO is my specialty and the best value digital marketing.
Help with improving your Google My Business GMB for large and
small financial companies in Australia.
- Social media marketing for
financial services in Australia.
- Working with your marketing manager to set digital marketing KPI
reports for your outsourced digital marketing agency.
- Google My Business assistance for financial
service businesses Australia wide. Think of GMB as a BIG free commerce
promotion of your business. We're not asking businesses to make me the "primary
owner" but at least "communication manager" of your GMB.
- Map marketing. Eg location of your agents, ATMs, branches, reps, brokers,
lenders, advisors, financial planners etc, on our popular maps.
- Buying or leasing keyword rich domain names such as our old
(time on line is an SEO factor)
- Online media buying in relevant and popular websites. For example on
our Perth website,
one of the most popular sites about Perth Australia according to Alexa.com/siteinfo:
- Your TV style video advertisement which prolongs page
- Your banner ads.
- Off page SEO such as natural link building for
quality backlink juice.
- Free online advertising for our financial
Your incentive offer to 4 Digital Marketing such as PPC or enquiries
or signups determines factors such as how big your ad is, exclusivity, how
high up the page, below or above the fold etc.
Advertising example for Australian Financial Services Client:
- Free ad design
- Publishing linked ads on popular Australian financial web pages.
- Click statistics
- 75% discount of the market PPC rate for financial phrases.
When it comes to financial services marketing, don't leave your digital marketing
to in-house amateurs or Australian advertising agencies to mark it up and outsource
it to financial services marketing companies which can't demonstrate good search
engine position for COMPETITIVE phrases or cannot show site popularity they
achieved for their clients. "Show me the money" and we'll provide
the best digital marketing of your financial services in Australia.
FINANCIAL SERVICES NEWS AUSTRALIA
Ziksu bank, an Australian fintech company, with an APRA
banking license and approved by ASIC, is based in Perth Australia.
Ziksu have launched their QR
code scan and pay, secure mobile phone app. Benefits of their neobanking
service in Australia include:
- Instant mobile phone to mobile phone (or tablet) money transfers in
- Bank transaction recording.
- Super secure using block chain technology.
- Online banking Australia, move over. Money transfers can be done
when the internet and EFTPOS services are down.
- User-friendly options such as split billing for consumers and
- Categorise and download transaction records in CSV format.
- Transfer Australian dollars between Ziksu and your Australian bank
- The Ziksu bank is based in Perth Australia, so you're protected by
Australian consumer protection laws,
APRA and ASIC regulations.
- Ziksu is locally owned, and operated by Australians. Its mobile
banking app was developed in Australia by Australians supporting
Photo of the Ziksu banking company launch at Perth Stadium, Mid 2021.
QR scan and pay is popular overseas. Ziksu has brought this fintech to Australia.
Download the Ziksu App to start paying and receiving money Australia
SEO Perth has been asked to do
future digital marketing,
specialising in SEO for the Ziksu financial service
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